In another paragraph Barnum suggested that other showmen advertise
things that are not included in their shows, and dare not advertise
some of the things they have. The bitter rivalry between Barnum’s
show and the show now owned by Cooper, Bailey and Hutchinson, which
was called “Great London Circus, Sanger’s Royal British Menagerie,
and Grand International Allied Shows,” came to a crisis when a baby
elephant was born in the Bailey show, the first baby elephant ever born
in captivity. Barnum, realizing the value of this feature, telegraphed
Bailey an offer of $100,000 for the baby elephant. Bailey refused, and
as soon as his show reached Barnum’s territory, Bailey issued bill
posters and small handbills with a reproduction of Barnum’s telegram,
under the spreading caption, “What Barnum Thinks of the Baby Elephant.”
Barnum was anxious for peace, and he offered J. L. Hutchinson, one of
Bailey’s partners, a free partnership in his show if Hutchinson would
persuade Bailey to combine with Barnum. In 1880 Bailey reached an
agreement with Barnum, and the combined shows were organized under the
firm name of Barnum, Bailey & Hutchinson. Cooper was dead, Hutchinson
soon retired, and the firm became Barnum & Bailey, the Greatest Show on
Earth.
[Illustration: LETTER-HEAD OF BARNUM, BAILEY & HUTCHINSON
In all his enterprises Barnum used his envelopes and letter-heads to
advertise his face and his business.
_Westervelt Collection_
]
James Anthony Bailey was the perfect partner for P. T. Barnum, for they
were opposites in character, but never antagonists in their business
relations. Bailey was born to the name McGinnis in Detroit, Michigan,
on the Fourth of July, 1847. His father died of cholera during an
epidemic, and his mother died soon afterwards. He could not agree with
his brothers and sisters, and school teachers were always an annoyance.
He ran away from home and worked with a traveling show whose advance
agents were Frederick H. Bailey and Benjamin Stevens. Bailey gave
young McGinnis his first job, took care of him, and the boy, wishing
to forget his brothers and sisters and to avoid detection, took the
name of Bailey. In later years he never admitted to the name McGinnis,
and he once discharged a clown who boasted that he knew the boss well
and had played marbles with him when his name was McGinnis. During the
Civil War Bailey was a sutler’s clerk, and after the war he traveled
with several small shows. He finally became a partner in Cooper &
Bailey and traveled with his show throughout the United States,
Australia and South America.
Public-domain text, read in full here on John Shaqi.
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