Some have said that this Sacred White Elephant of Barnum’s was a
sand-papered and scrubbed elephant of ordinary profane habits, who
was painted. But it is more probable that Barnum was fooled by his
conception of a Sacred White Elephant as really white, and that his
agents thought that a genuine Sacred White Elephant would have enough
publicity value, even if the color was not up to expectations. The
elephant did have great publicity value, but as a curiosity he did
not last long. Most people who visited the Barnum & Bailey circus
were disappointed when they did not see a cream-white elephant, and
Toung Taloung was subsequently returned to the circus winter quarters
at Bridgeport, where he perished in the fire that destroyed those
buildings in 1887.
The Adam Forepaugh circus, one of the strongest rivals of Barnum &
Bailey, determined to have a Sacred White Elephant that would really
be white, but Adam Forepaugh did not trouble to send to Burmah or Siam
for his specimen. The elephant trainers prepared a white elephant by
the sacred use of sufficient paint, and with careful applications every
other day of a preparation that would not too easily wear off, a White
Elephant of Siam, but truly white, was with Adam Forepaugh’s show. Just
at this time the Prince of Siam was traveling in the United States, and
after much trouble he and his suite were persuaded to visit Forepaugh’s
circus and pass upon the elephant. There were no interpreters present.
When the Prince entered, Adam Forepaugh is said to have rushed up to
him, slapped him on the back cordially and vigorously, and said in
American: “There now, Prince, ain’t that the kind of elephants you
have in your country?” The Prince was too astonished, and his suite
too shocked, to deny anything, and they left the circus hurriedly.
Adam Forepaugh took this as a sign of unqualified approval, and he
advertised accordingly.
VI
The Barnum & Bailey show continued to increase in size each year, and
also to increase its receipts. Efforts were continued to supply more
startling novelties and larger performances. “Jo-Jo, the Dog-Faced
Russian Boy,” or “The Great Ethnological Congress of Strange Savage
Tribes,” were supplemented by other attractions each year. The
newspaper reviews of the progress of the circus through the country are
the panegyrics to a victorious army of entertainment. Every town of any
size throughout the East, South, and Middle West of the United States
soon had its “Barnum Day,” heralded weeks in advance by large bills
showing the satisfied smile of the veteran showman.
[Illustration: THE CAPTURE OF JO-JO, THE DOG-FACED BOY, IN SIBERIA BY
ONE OF BARNUM’S AGENTS
_From a circus bulletin_]
During one of the annual tours of the circus the press agent, one M. H.
Warner, kept a diary of events that gives the best possible impression
of the magnitude, crudity and diversity of the enterprise:
Public-domain text, read in full here on John Shaqi.
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