If I am told to evaluate Marathi and Konkani journalism in Goa, I would surely rank the Marathi media ahead of its Konkani counterparts. Despite of it being accused of creating a rift between Hindu and Catholic masses over the issue of Goa's merger with Maharashtra in the 1960s and 1970s, the Marathi press has managed better to maintain the standards of journalism. The Marathi media in Goa has all along borne the torch of social activism, by backing the cause of the 'bahujan samaj' or the backward communities, and also fought hard to expose corruption in Goa's polity. In comparison, the Konkani press hopelessly failed to live up to people's expectations. The only Konkani daily, Sunaparant failed to instill journalistic values in the Konkani media. The newspaper, which was originally set up to promote Konkani, never became a complete newspaper in its own right. Rather it has become, in recent years, a platform for sections of the Konkani language activists in Goa. The Konkani press in general abjured professionalism in order to cosy up with the political party in power. On the other hand, the Marathi press was infused with a new vitality following the launching of several new publications at regular intervals. Gomantak, Tarun Bharat, Navaprabha and Rashtramat have been product of Marathi journalism flourishing in this Konkani-dominated state. A glance at the circulation figures of these dailies unearth the story behind the real tastes of Goan readers. It is estimated that Marathi newspapers collectively sell more than 50,000 copies per day. In comparison, the sole Konkani daily sells less than 500 copies per day. The Goan newspaper reader's search for quality has resulted in Tarun Bharat, for long published from Belgaum, becoming the state's highest-read daily, pushing even the market leader Gomantak to second place. The success of Tarun Bharat stems from its management's professional approach to journalism. With a wide network of young stringers without any ideological orientation spread across the state, Tarun Bharat provides comprehensive coverage of Goa like no other newspaper sold in the state. Tarun Bharat also ushered in winds of change in the Goan media with supplements and booklets to cater to popular tastes. While cannibalising a large chunk of Gomantak readers, Tarun Bharat also attracted new readers from among the youth and women, thereby revolutionising Marathi journalism. Gomantak's management never realised the threat posed by Tarun Bharat till it was too late. In my opinion, the Gomantak management's lackadaisical attitude towards its readers worked in favour of Tarun Bharat. For instance, Gomantak's staff strength is higher than Tarun Bharat's, but most of them are concentrated only in Panaji.