Proper designing of the mast-head, including the selection of the font, is imperative. Ideally, the mast-head should not be changed during the lifetime of the periodical, even if the page design and layout is changed to increase its visual appeal. The mast-head must be the single-most prominent item on page one. All attributes of the publication must be associated with its mast-head. Once you see it, you must remember its worth, its credibility and its readability. Footer: The footer of a newspaper or free-sheeter comes in fine print at the bottom of the last page. It is inconspicuous to the casual reader. It gives the details of the publisher, editor(s) and printer. This is mandatory by law. In libel and defamation cases, these names become the 'defendants' along with the correspondent under whose by-line the news was published. The Advertisements Standards Council of India (ASCI) also knows who, besides the advertiser, to go after for violation of the law. The footer also gives the registration number of the newspaper with the Registrar of Newspapers (RNI). Every free-sheeter has to apply for registration through the District Collector. The organization distributing and issuing the free-sheeter is not free from responsibilities. The footer is an acknowledgment that it knows its business and how to mind it. Organization: A free-sheeter is not like a free-wheeling collection of articles and news reports. Like any periodical it has to be organized into sections like current news, issues, campus and club news, entertainment, competitions, brain teasers, and the like. Such a grouping of information makes it easier to find the item one is looking for. A person will first glance through the page that is likely to contain information of interest to him or her. If it is interesting, the copy will be picked up. Free-sheeters are generally not 'delivered' at home; so each issue has to pass the clinical test of reader's interest. Layout: A tasty dish that is not presented well may be left untouched on the buffet table. The same is the case with a free-sheeter at the news stands or distribution counter. It is not a monopoly. People who have a choice exercise it. A good blend of visuals (photos, illustration, and the like) and text makes a copy appealing. Even advertisements can be used to achieve this. If the publication has access to a layout artist, it helps. Advent of Free sheeters in Goa Perhaps the first free-sheeter to hit Goa was Vasco Watch, edited by Cmdr (Retd) A. Narayanan who is associated with the group Citizen's Watch. His attempt at Margao News was not half as successful, basically because there was no significant local involvement and input in Margao. Local involvement is the essence of a free-sheeter. Perhaps, the Salcete News spread the 'local' context too wide and did not do too well, either.