The prince of puffers was Henry Colburn. He spent a fortune in
advertising his own books, and succeeded, till the trick was found out,
in cramming many a trashy production down the throat of a gullible
public. It is certain, also, that he believed in his own power, and made
a boast of it. He was so well pleased with the success of ‘France,’
that, besides purchasing ‘Florence Macarthy,’ with some dead weight,
from Sir Charles for £1200, he suggested that the Morgans should visit
Italy, and promised £2000 for the copyright of the book of travels to be
written. The terms were accepted, and in due time appeared ‘Italy,’ by
Lady Morgan. “Her ladyship’s criticisms on the public buildings and
pictures,” observes Miss Jewsbury, “may be open to question, but the
spirit of the book (being ultra-liberal) is noble, and its fascination
undeniable.” Agreeing with the former clause of this sentence, we may
let the latter pass unnoticed; for the bubble of Lady Morgan’s
reputation was on the eve of bursting. She and Mr Colburn fell out. She
never could believe but that the monarch of Marlborough Street was
growing rich at her expense; so, having visited France a second time,
and written a second book about it, she determined to bring him to
reason. While the work was yet in progress, she wrote to Colburn, who
did not immediately answer the letter. She wrote again, but no reply
came; whereupon she opened a correspondence about terms with Messrs
Saunders and Otley. Colburn no sooner heard of this, than he
remonstrated against it in no very becoming terms. “I can now only say,”
he wrote to Sir Charles, “that if Lady Morgan does not break off the
negotiation, which is simply done on the plea of misunderstanding, it
will be no less detrimental to her literary than to her pecuniary
interest. As to myself, it is a very different feeling, and not merely
pecuniary interest, that makes me urge this matter; as I can prove, if
necessary, I have lost considerably by the last two or three works.”
Could bibliopolic insolence go beyond this? He lost by her ladyship’s
works! He threaten to injure her literary reputation! Let him do his
worst. A bargain was concluded with Messrs Saunders and Otley, and under
their auspices ‘France Revisited’ came out. The day after its appearance
men read with astonishment in all the newspapers an advertisement headed
in large letters, “Lady Morgan at half-price.” The base-born miscreant
had the audacity to declare “That in consequence of the great losses
which he had sustained by Lady Morgan’s former works, Mr Colburn had
declined this present book on France, and that all the copies of her
ladyship’s works might be had at half-price.” The cruel announcement had
the desired effect. Messrs Saunders and Otley found themselves losers by
a good deal more than the thousand pounds which they had given for the
copyright, and Lady Morgan’s popularity as a writer collapsed.
Public-domain text, read in full here on John Shaqi.
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