But herein the projectors of the enterprise underestimated the demands of their friends. No sooner was the prospectus issued which indicated the character of the magazine and gave a partial list of the contents of the first number, than the mails were congested with correspondence; agents were appointed by the hundred; subscriptions poured in; and it was decided to print 15,000 copies instead of 10,000 copies. The size of the magazine, too, grew rapidly in the hands of the staff, until, instead of the 116 pages originally planned, it was found desirable to give 164 pages. This was rendered necessary, in part, by the large amount of advertising secured; and this is one of the best indexes of the faith of the people in the success of BOB TAYLOR’S MAGAZINE. Hard-headed men of business do not give up their money for mere sentiment or out of compliment to even so eminent and widely loved a man as Governor Taylor. No. They look upon BOB TAYLOR’S MAGAZINE as a valuable advertising medium—and they are right. At last, on the 21st of March, the eagerly awaited magazine appeared, and far surpassed the most sanguine expectations of its readers. In the intrinsic merit of its articles, stories and departments, in its dainty and appropriate cover, in its numerous and handsome illustrations, in its excellent typography and press-work, and equally in its well displayed and interesting advertisements it fully satisfied the most critical. The realization of a literary magazine worthy of the South was apparent. And yet the Jeremiahs, silenced as to the initial number, muttered _sotto voce_: “Well, you can’t do it again.” Nevertheless, the present number bears internal evidence that we have “done it again.” And we shall “do it” every time. This we promise. We shall no longer pay heed to that (fortunately small) class which experiences a melancholy pleasure in making direful predictions. The avidity with which the first number of BOB TAYLOR’S MAGAZINE was greeted was astounding even to the editor-in-chief and his staff, notwithstanding the thousands of encouraging letters, the enormous influx of subscriptions, even before a type had been set, and the fact that the interest was not confined to the South but was manifested with especial earnestness by the people of the North. Letters of congratulation by the bushel, and complimentary editorials, reviews and press notices have told the tale from Androscoggin to San Jose. Space, of course, precludes the reproduction of them here, even if it were desirable, but the following selection from a letter of the senior member of one of the largest advertising agencies in the United States is so significant that it is felt that its insertion will be pardoned: