“My son, when sinners entice thee to found a newpaper, be sure you do not
call it after the name of a bird.”
That way disaster lies. There is ill luck in the selection. Even
_Chantecler_ would fail to draw the public if put on a Fleet Street
publication. There is a fatality about feathers. It has happened so,
perhaps, since journalists abandoned the goose-quill for the Gillott, the
pencil, and the stylus. But that it _is_ so there can be no manner of
doubt. The smartest, breeziest, and best-written little paper of which I
have any recollection was _The Owl_. It appeared only during the
Parliamentary session. It was a sort of co-operative concern carried on
by a group of able men in politics and Society. It came somewhat before
my time, and I am shaky in my recollections of its short but brilliant
career. I think Bowles fleshed his maiden sword in its columns, and Hume
Williams the Elder wrote in it his “Diary of a Disappointed Politician.”
The other members of the group were persons of higher social distinction.
The profits of the issue were expended on dinners at Greenwich—I wonder
why people ever _did_ dine at Greenwich?—and on a box at the opera. But
the paper did not live, and now “_The Owl_, for all his feathers, is a’
cold.”
_The Cuckoo_ made its early flights with a strong pinion. It was started
as an evening paper by Edmund Yates, and was frankly named after the
predatory fowl because it made free with the nests of its morning
contemporaries. Yet in truth it did not sin half so largely in this
direction as the other evening papers, and its original matter was smart,
ably written, and cheery. But who cares in these days to hear of
original matter in a paper? Nowadays matter doesn’t matter. From Yates
the devoted _Cuckoo_ passed, by purchase, into the hands of my friend
“Jimmy” Davis. “Jimmy,” in his desire to make his journal spicy, lowered
its tone. He was very fond of writing what he called “snaky” paragraphs,
and too ready to accept, without making due inquiries, items of curious
information about people in Society. It was useless to reason with him
on the subject. A short time before the end came I met the sub-editor in
Fleet Street, evidently labouring under a stress of emotion. I asked him
what was the matter.
“If we don’t dry up we’ll be smashed tip,” he replied. “Look at this!
He insists on its going in!”
“He,” of course, was Davis, and “it” was a paragraph dealing with the
private life of a very great lady indeed. This particular item got
crushed out at the last minute. But the risks of criminal libel run
every day by “Jimmy” would appal the modern journalist. This
notwithstanding, the _Cuckoo_ died a natural death. Contrary to general
expectation, it “dried up,” and was not “smashed up.”
Public-domain text, read in full here on John Shaqi.
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