“Two hundred and fifty thousand pounds,” he answered promptly.
Many daily papers have been started on less than that sum, and a few of
them have succeeded. But my experience of Fleet Street confirms the
estimate of the eminent man whom I have quoted. It is not the mere
start, of course, that demands that large capital sum; it is the income
expended in keeping the thing going until it reaches the paying point
that renders desirable a big capital. The best sub-edited paper that
ever saw the light in London was _The Echo_. Its editing also was good.
But for sub-editing it held, in its time, an easy pre-eminence. No one
knows—no one ever will know—the amount of capital sunk in that venture
successively by the publishers in La Belle Sauvage Yard, by Baron Grant,
and by Passmore Edwards. Sanguine speculators succeeded each other in
prolonging its existence. It was the very type and model of what an
evening paper should be. It lived for many years. It never paid. It is
one of the mysteries of the profession.
A much shorter shrift was accorded by the public—that _difficile_ and
insensate public!—to _The Hour_. This ambitious Tory organ was edited by
Captain Hamber, who had held a corresponding post on the _Standard_.
Hamber was one of the most remarkable men I ever met. He possessed some
rather pronounced eccentricities; but he was a gentleman _ad unguem_, and
he had the authentic editorial _flair_. But the faith of the proprietors
of the _Hour_ could not have been equal to the proverbial grain of
mustard-seed. For—at least, so Hamber more than once told me—they “shut
down” on the very day on which, for the first time, the paper showed a
profit. On the collapse of this Conservative venture the gallant Captain
was offered the editorship of the _Morning Advertiser_. Thus he
could—and did—boast of having controlled the destinies of three morning
papers. He did not, however, very greatly relish his connection with the
“_’Tiser_,” as it was irreverently called by the Street. But he did his
work well and conscientiously, and succeeded in what should have seemed
an impossible task—that, namely, of raising the tone and increasing the
influence and circulation of the organ of the British Bung.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account