Books and Persons; Being Comments on a Past Epoch, 1908-1911Bennett, Arnold
History
Books and Persons; Being Comments on a Past Epoch, 1908-1911
Bennett, Arnold
Literature, Modern -- History and criticism
On the other hand, the remarks of the sevenpenny publishers themselves are
not undiverting. I have heard from dozens of people in the trade that
Messrs. Nelson could not possibly make the sevenpenny reprint pay. I have
never believed the statement. But the Shaw and Co. report makes Messrs.
Nelson give as one reason for not abandoning the sevenpenny enterprise
the fact that "the machinery already in existence is too costly to be
abandoned." Which involves the novel maxim that a loss may be too big to
be cut! Were their amazing factory ten times as large as it actually is,
Messrs. Nelson would have to put it to other uses in face of a regular
loss on their sevenpennies. However, there is no doubt in my mind that the
enterprise is, and will be, remunerative. The Shaw and Co. report is of
the same view. Did the mandarins imagine that they were going to stop the
sevenpenny, that anything could stop it? I suppose they did! More
agreeably comic than the attitude and arguments of the publishers are the
attitude and arguments of the booksellers. But the largest firms, Smith
and Son and Wymans, "do not find that the sevenpenny has interfered with
the 6s. novel." Be it noted that Smith and Son are now the largest buyers
of 6s. novels in England.
* * * * *
In the Shaw and Co. report, in the arguments of publishers, in the
arguments booksellers, not a word about the interests of the consumer! Yet
the consumer will settle the affair ultimately. That the price of new
novels will come down is absolutely certain. It will come down because it
is ridiculous, and no mandarinic efforts can keep it up. In the process of
readjustment many people will temporarily suffer, and a few people will be
annihilated. But things are what they are, and the consequences of them
will be what they will be. Why, therefore, should we deceive ourselves? I
quite expect to suffer myself. I shall not, however, complain of the
cosmic movement. The auctorial report (which, by the way, is full of
common sense) envisages immense changes in the book market. I agree. And I
am sure that these changes will come about in the teeth of violent
opposition from both publishers and booksellers. The book market is
growing steadily. It is enormous compared to what used to be. And yet it
is only in its infancy. The inhabitants of this country have scarcely even
begun to buy books. Wait a few years and you will see!
MEREDITH
[_27 May '09_]
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account