Books and their makers during the Middle Ages : $b A study of the conditions of the production and distribution of literature from the fall of the Roman empire to the close of the seventeenth century, Vol. IIPutnam, George Haven
History
Books and their makers during the Middle Ages : $b A study of the conditions of the production and distribution of literature from the fall of the Roman empire to the close of the seventeenth century, Vol. II
Putnam, George Haven
Books -- History -- 400-1450; Copyright; Freedom of the press -- History -- To 1500; Manuscripts; Printers
The florin of Plantin’s catalogue was the equivalent of about forty
cents. The average discount given by him to his book-selling customers
was fifteen per cent. The agent in charge of the Paris branch received
forty per cent.
In 1579, Plantin consigned to the Fair at Frankfort 5212 copies of
sixty-seven works. During 1570, he sent to his Paris agent books to the
value of 19,000 florins. Perez, of Salamanca, was his agent for Spain,
where a branch office was carried on at first for the account of the
Antwerp concern, and, later, as an independent House. The annual sales
through Salamanca of the Plantin publications ranged from 5000 florins
to 15,000 florins. In 1579, Plantin had in plan the establishment of a
branch in London, but in connection with the difficulties brought on
by the war, this scheme failed to take shape. To one correspondent in
London his sales, in 1568, amounted to 4400 florins.
The average price of a quarter of a sou per sheet made the cost of
an octavo volume of three hundred and twenty pages something less
than four francs. The paper and the ink used were of decidedly
better quality than those that can be purchased by the most exacting
publishers of to-day. Scholarly service could be obtained from
editors and authors at very moderate rates, while the labour of the
employees was also low priced. The general purchasing power of money
three centuries ago was far greater than to-day, and can possibly be
estimated between, for instance, Antwerp of 1560 and London of 1890,
as worth three times as much, valued by its equivalent in food and
clothing. In 1577, Plantin sold his shop in Paris to his agent Sonnius,
accepting for the business a sacrifice price. The Netherlands had been
devastated by years of war; trade was practically at a standstill, and
Plantin was in pressing need of funds.
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