Captains of Industry; or, Men of Business Who Did Something Besides Making MoneyParton, James
History
Captains of Industry; or, Men of Business Who Did Something Besides Making Money
Parton, James
Industrial arts -- Biography
"As you want something for a present," said he to the sailor, "would you
not like to give something really useful and valuable that would last
for years?"
In three minutes the sailor was walking out of the store, happy enough,
with the shawl under his arm, and the sharp youth was depositing the
price thereof in the money-drawer. Very soon he had an opportunity of
assisting to gull the public on a great scale. His employer bought out
the stock of an old-fashioned dry-goods store in another part of the
town for a small sum; upon which he determined to have a grand "selling
off." To this end he filled the old shop with all his old, faded,
unsalable goods, besides looking around among the wholesale houses and
picking up several cart-loads of cheap lots, more or less damaged.
The whole town was flooded with bills announcing this selling off of the
old established store, at which many goods could be obtained at less
than half the original cost. As this was then a comparatively new trick
the public were deceived by it, and it had the most astonishing success.
The selling off lasted several weeks, the supply of goods being kept up
by daily purchases.
Our junior clerk was an apt learner in deception and trickery. Shortly
after this experiment upon the public credulity, a careless boy lighting
the lamps in the window (for this was before the introduction of gas)
set some netting on fire, causing a damage of a few shillings, the fire
being almost instantly extinguished. As business had been a little dull,
the junior clerk conceived the idea of turning the conflagration to
account. Going up to his employer, and pointing to the singed articles,
he said to him:--
"Why not have a selling off here, and clear out all the stock damaged by
fire?"
The master laughed at the enormity of the joke, but instantly adopted
the suggestion, and in the course of a day or two, flaming posters
announced the awful disaster and the sale. In preparing for this event,
the clerks applied lighted paper to the edges of whole stacks of goods,
slightly discolored the tops of stockings, and in fact, they singed to
such an extent as almost to cause a real conflagration. During these
night operations a great deal of beer was consumed, and the whole effect
of the manoeuvre was injurious and demoralizing to every clerk in the
store.
This sale also was ridiculously successful. A mob surrounded the doors
before they were opened, and to keep up the excitement some low-priced
goods were ostentatiously sold much below cost. Such was the rush of
customers that at noon the young men were exhausted by the labor of
selling; the counters were a mere litter of tumbled dry-goods; and the
shop had to be closed for a while for rest and putting things in order.
To keep up the excitement, the master and his favorite junior clerk rode
about London in hackney coaches, in search of any cheap lots that would
answer their purpose.
Public-domain text, read in full here on John Shaqi.
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