Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
Miss Adams was in Chicago when Frohman bought the play, and he cabled
her that she was to do the title part. She afterward declared that this
news changed the dull, dreary, soggy day into one that was brilliant and
dazzling. "To play _Chantecler_," she said, "is an honor international
in its glory."
The preparations for "Chantecler" were carried on with the usual Frohman
magnificence. A fortune was spent on it. The costumes were made in
Paris; John W. Alexander supervised the scenic effects.
The casting of the parts was in itself an enormous task. Frohman amused
himself by having what he called "casting parties." For example, he
would call up Miss Adams by long-distance telephone and say:
_I've got ten minutes before my train starts for Atlantic City. Can
you cast a peacock for me?_
Whereupon Miss Adams would say:
_Ten minutes is too short._
Never, perhaps, in the history of the American stage was the advent of a
play so long heralded. The name "Chantecler" was on every tongue. Long
before the piece was launched hats had been named after it,
controversies had arisen over its Anglicized spelling and pronunciation.
All the genius of publicity which was the peculiar heritage of Charles
Frohman was turned loose to pave the way for this extraordinary
production. It was a nation-wide sensation.
For the first time in his life Charles had to postpone an opening. It
was originally set for the 13th of January, 1911, but the first night
did not come until the 23d. This added to the suspense and expectancy of
the public.
The demand for seats was unprecedented. A line began to form at four
o'clock in the afternoon preceding the day the sale opened. Within
twenty-four hours after the window was raised at the box-office as high
as $200 was offered in vain for a seat on the opening night.
The Empire stage was too small, so the play was produced at the
Knickerbocker Theater. A brilliant and highly wrought-up audience was
present. Extraordinary interest centered about Miss Adams's performance
as _Chantecler_. "Will she be able to do it?" was the question on every
tongue. On that memorable opening-night Frohman, as usual, sat in the
back seat in the gallery and had the supreme satisfaction of seeing his
star distinguish herself in a performance that in many respects revealed
Miss Adams as she had never been revealed before. She was recalled
twenty-two times.
_Chantecler_ literally crowed and conquered!
Just how much "Chantecler" meant to Charles Frohman is attested by a
remark he made soon after its inaugural. A friend was discussing
epitaphs with him.
"What would you like to have written about you, C. F.?" asked the man.
The brilliant smile left Frohman's face for a moment, and then he said,
solemnly:
"All that I would ask is this: 'He gave "Peter Pan" to the world and
"Chantecler" to America.' It is enough for any man."
Public-domain text, read in full here on John Shaqi.
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