Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
For the first time the Syndicate now had real opposition. A warfare
developed that was almost as bitter and costly in its way as was the old
disorganized method in vogue before the business was put on a commercial
basis. It naturally led to over-production and to a surplus of theaters.
Towns that in reality could only support one first-class playhouse were
compelled to have a "regular" and an "independent" theater. Attractions
of a similar nature, such as two musical comedies, were pitted against
each other. In dividing the local patronage both sides suffered loss.
During the last year of Charles Frohman's life the Syndicate and the
Shuberts, wisely realizing that such an uneconomic procedure could only
spell disaster in a large way for the whole theatrical business, buried
their differences. A harmonious working agreement was entered into that
put an end to the destructive strife. Theatrical booking became an open
field, and the producer can now play his attractions in both Syndicate
and Shubert theaters.
* * *
Charles Frohman's activities were now nation-wide. Just as Harriman
built up a transcontinental railroad system, so did the rotund little
manager now set up an empire all his own. The building of the Empire
Theater had given him a closer link with Rich and Harris. Through them
he acquired an interest in the Columbia Theater, in Boston, and
subsequently he became part owner of the Hollis Street Theater in that
city. His third theater in Boston was the Park. By this time the firm
name for Boston operation was Rich, Harris, and Charles Frohman. Their
next venture was the construction of the magnificent Colonial Theater,
on the site of the old Boston Public Library, which was opened with
"Ben-Hur." With the acquisition of the Boston and Tremont playhouses,
the firm controlled the situation at Boston.
Up to this time Frohman had controlled only one theater in New York--the
Empire. In 1896 he saw an opportunity to acquire control of the Garrick
in Thirty-fifth Street. He wrote to William Harris, saying, "I will take
it if you will come on and run it." Harris assented, and the Garrick
passed under the banner of Charles Frohman, who inaugurated his regime
with John Drew in "The Squire of Dames." He put some of his biggest
successes into this theater and some of his favorite stars, among them
Maude Adams and William Gillette. To the chain of Charles Frohman
controlled theaters in New York were added in quick order the Criterion,
the Savoy, the Garden, and a part interest in the Knickerbocker.
Public-domain text, read in full here on John Shaqi.
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