Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
No sooner had he set foot in London than his productive activities were
turned loose. With A. and S. Gatti he put on one of his New York
successes, "The Lost Paradise," at the Adelphi Theater. In this instance
he merely furnished the play. It failed, however. Far from discouraging
Frohman, it only filled him with a desire to do something big.
This play marked the beginning of one of his most important English
connections. The Gattis, as they were known in England, were prominent
figures in the British theater. They were Swiss-Italians who had begun
life in England as waiters, had established a small eating-house, and
had risen to become the most important restaurateurs of the British
capital. They became large realty-owners, spread out to the theater, and
acquired the Adelphi and the Vaudeville.
Charles Frohman's arrangement with them was typical of all his business
transactions. Some years afterward a well-known English playwright asked
Stephen Gatti:
"What is your contract with Frohman?"
"We have none. When we want an agreement from Charles Frohman about a
business transaction it is time to stop," was his reply.
With the production of a French farce called "A Night Out," which was
done at the Vaudeville Theater in 1896, Frohman began his long and
intimate association with George Edwardes. This man's name was
synonymous with musical comedy throughout the amusement world. As
managing director of the London Gaiety Theater, the most famous musical
theater anywhere, he occupied a unique position. Charles was the
principal American importer of the Gaiety shows, and through this and
various other connections he had much to do with Edwardes.
Frohman and Edwardes were the joint producers of "A Night Out," and it
brought to Charles his first taste of London success. This was the only
play in London in which he ever sold his interest. Out of this sale grew
a curious example of Frohman's disregard of money. For his share he
received a check of four figures. He carried it around in his pocket for
weeks. After it had become all crumpled up, Lestocq persuaded him to
deposit it in the bank. Only when the check was almost reduced to shreds
did he consent to open an account with it.
* * *
It remained for an American play, presenting an American star, to give
Charles his first real triumph in London. With the production of "Secret
Service," in 1897, at the Adelphi Theater, he became the real envoy from
the New World of plays to the Old. It was an ambassadorship that gave
him an infinite pride, for it brought fame and fortune to the American
playwright and the American actor abroad. Frohman's envoyship was as
advantageous to England as it was to the United States, because he was
the instrument through which the best of the modern English plays and
the most brilliant of the modern English actors found their hearing on
this side of the water.
Public-domain text, read in full here on John Shaqi.
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