Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
Frohman had a very definite idea about star material. He was once
talking with a well-known American publisher who mentioned that a
certain very rich woman had announced her determination to go on the
stage. The manager made one of his quick and impatient gestures, and
said:
"She will never do."
"Why?" asked his friend.
"Because," replied Frohman, "in all my experience with the making of
stars I have seldom known of a very rich girl who made a finished
success on the stage. The reason is that the daughters of the rich are
taught to repress their emotions. In other words, they don't seem to be
able to let go their feelings. Give me the common clay, the kind that
has suffered and even hungered. It makes the best star material."
There is no doubt that Frohman liked to "make" careers. He wanted to
see people develop under his direction. To indulge in this diversion was
often a very costly thing, as this incident shows:
Chauncey Olcott, who had been associated with him in his minstrel days,
and become one of the most profitable stars in the country, once sent a
message to Frohman saying that he would like to come under his
management. To the intermediary Olcott said:
"Tell Mr. Frohman that I make one hundred thousand dollars a year. He
can name his own percentage of this income."
Frohman sent back this message:
"I greatly appreciate the offer, but I don't care to manage Olcott. He
is _made_. I like to _make_ stars."
One reason that lay behind Frohman's success as star-maker was the fact
that he wove a great deal of himself into the character of the stars. In
other words, the personal element counted a great deal. When somebody
once remonstrated with him about giving up so much of his valuable time
to what seemed to be inconsequential talks with his women stars, he
said:
"It is not a waste of time. I have often helped those young women to
take a brighter view of things, and it makes me feel that I am not just
their manager, but their friend."
Indeed, as Barrie so well put it, he regarded his women stars as his
children. If they were playing in New York they were expected to call on
him and talk personalities three or four times a week. On the road they
sent him daily telegrams; these were placed on his desk every morning,
and were dealt with in person before any other business of the day. He
had the names of his stars printed in large type on his business
envelopes. These were so placed on his table that as he sat and wrote
or talked he could see their names ranked before him.
When his women stars played in New York he always tried to visit them at
night at the theater before the curtain went up. He always said of this
that it was like seeing his birds tucked safely in their nests. Then he
would go back to his office or his rooms and read manuscripts until
late.
Public-domain text, read in full here on John Shaqi.
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