Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
"A producer of plays, assuming that he is a man of experience, never
feels comfortable after a great reception has been given his play on a
first night. He knows that the reception in the theater does not always
correspond to the feelings of future audiences. Every thinking manager
knows that his play, in order to succeed, must send its audience away
possessed of some distinct feeling. A successful play is a play that
_reflects_, whatever the feeling it reflects.
"The great successes of the stage are plays that are played outside of
the theater: over the breakfast-table; in a man's office; to his
business associates; in a club, as one member tells the thrilling story
of the previous night's experience to another. Great successes upon the
stage are plays of such a sort that one audience can play them over to
another prospective audience, and so make an endless chain of attendance
at the theater.
"I have never in all my experience felt a success on the opening night.
I have only felt my failures.
"I invariably leave the theater after a first-night performance knowing
full well that neither my friends nor I know anything at all as to the
ultimate fortune of the play we have seen."
It is a matter of record that Frohman always viewed his first nights
with great nervousness. Although he attached but little importance, save
on very rare occasions, to tumultuous applause on first nights, he was
sometimes deceived by the reception that was given his productions.
He never tired of telling of one experience. He had left the theater on
the first night, as he expressed it, "with the other mourners." He
returned to his office immediately to cast a new play for the company.
Yet he lived to see this play run successfully for a whole season. This
led him to say:
"There's nothing more deluding to the player and the manager than
enthusiastic applause. The fine, inspired work of a star actor often
makes an audience enthusiastic to such a boisterous extent that one
forgets that it is an individual and not the play that has succeeded."
Here, as elsewhere in the Frohman outlook on life and work, one finds
clear-headed logic and reason behind the bubbling optimism.
XV
PLAYS AND PLAYERS
One day not long before he sailed on the voyage that was to take him to
his death, Charles was talking with a celebrated English playwright in
his office at the Empire Theater. The conversation suddenly turned to a
discussion of life achievement.
"What do you consider the biggest thing that you have done?" asked the
visitor.
Frohman rose and pointed with his stick at the rows of book-shelves
about him that held the bound copies of the plays he had produced. Then
he said with a smile:
"That is what I have done. Don't you think it is a pretty good life's
work?"
Public-domain text, read in full here on John Shaqi.
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