Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
Frohman could pack a world of meaning in a word or a sentence. As Sir
Herbert Beerbohm Tree once expressed it, "he was witty with a dry form
of humor that takes your breath away with its suddenness." He gave an
example of this with Tree one day in London. They were discussing French
plays for America. The question of American taste came up. Frohman
described certain primitive effects which delighted our audiences.
"Ah," said Tree, "America can stand that sort of thing. It is a new
country."
"_Was_," came the laconic reply.
* * *
Frohman's retiring disposition and dislike for putting himself forward
was one of his chief traits. An illustration occurred when he controlled
the Garden Theater. It was during the presentation of Stephen Phillips's
play "Ulysses." There was a new man on the door one night when Frohman
dropped into the theater for a few minutes' look at the play. The
doorkeeper did not know the producer, his own employer, and would not
allow him to enter without a ticket. Instead of storming about the
lobby, Frohman simply walked quickly out of the door, around to the
stage entrance and through the theater. At the end of the act he walked
out of the main entrance. The doorkeeper, recognizing him as the man he
had "turned down," was about to ask him how he got in when the manager
of the house interposed.
* * *
He liked surprise and contrast. On one occasion his old chum, Anson
Pond, wanted to talk over business matters with him.
"Let's go to a quiet place," said Frohman.
They went to a Childs restaurant. Before their luncheon was served an
intoxicated man came in, ordered a plate of beans, and then exploded a
package of fire-crackers on it.
When he went to pay his check Frohman's comment was:
"I didn't know they had changed the date of the Fourth of July."
* * *
No other theatrical manager in New York had a better news sense than
Frohman. He knew just what a paper wanted, and all the matter sent out
from his offices was short, newsy, and direct. He knew how to shape a
big "story," and could offhand dictate an interview that was all "meat."
While he had little time in New York to greet newspaper men personally,
he was especially cordial to all that came to see him on the road. He
never went out of town without visiting some of the older critics he had
known throughout his career, men like George P. Goodale of _The Detroit
Free Press_, and Montgomery Phister of _The Commercial Tribune_ in
Cincinnati. When in Baltimore he invariably gave an hour for a long
interview to Walter E. McCann, the critic of The News of that city.
Frohman knew a newspaper's wants and limitations as far as theatrical
matter was concerned. He knew just how far his press representative
could be expected to go, and what his obstacles were.
Public-domain text, read in full here on John Shaqi.
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