Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
He lost in the same princely way that he spent. The case of "Thermidor"
will illustrate. He spent not less than thirty thousand dollars on this
production. Yet the moment the curtain went down he realized it was a
failure. He stood at one side of the wings and Miss Marbury, who had
induced him to put the play on, was at the other. With the fall of the
curtain Frohman moved smilingly among his actors with no trace of
disappointment on his face. But when he met Miss Marbury on the other
side of the stage he said:
"Well, I suppose we have got a magnificent frost. We'll just write this
off and forget it."
* * *
Frohman played with the theater as if it were a huge game. Like life
itself, it was a great adventure. In the parlance of Wall Street, he was
a "bull," for he was always raising salaries and royalties. Somebody
once said of him:
"What a shame that Frohman works so hard! He never had a day's fun in
his life."
"You are very much mistaken," said one of his friends. "His whole life
is full of it. He gets his chief fun out of his work." Indeed, work and
humor were in reality the great things with him.
One of the best epigrams ever made about Frohman's extravagance was
this:
"Give Charles Frohman a check-book and he will lose money on any
production."
To say that his word was his bond is to repeat one of the trite tributes
to him. But it was nevertheless very true. Often in discussing a
business arrangement with his representatives he would say:
"Did I say that?" On being told that he did, he would invariably reply,
"Then it must stand at that."
On one of these occasions he said:
"I have only one thing of value to me, and that is my word. I will keep
that until I am broke and then I'll jump overboard."
* * *
In starting a new venture his method was first to ascertain not how much
it would enrich him, but how much it would cost. Thus fortified, he
entered into it with enthusiasm, and if he lost he never murmured.
Having settled a thing, for good or ill, he would never refer to the
negotiations or anything that might have led up to the culmination of
that business, either for or against. If his attention was afterward
called to it, he would quietly say, "That's yesterday," and in this way
indicate that he did not wish the matter referred to again.
* * *
Frohman's great desire was to make money for other people. One of his
young authors had had a bad failure in London and was very much
depressed. Frohman finally worked out a plan to revive his spirits and
recoup his finances. He took Alfred Sutro in his confidence and invited
the young man to dine. He was like a child, eager to do something good
and pleasing. All through the dinner he chaffed the young man, who
visibly grew more despondent. Finally he said:
"I have decided to revive a very good play, and I have booked an
American tour for it." Then he told the young man that this play was his
first success.
* * *
Public-domain text, read in full here on John Shaqi.
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