Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
"Frohman," said a friend, "made it a rule in life not to do anything
that he could hire somebody else to do, thus leaving himself all the
time possible for those things that he alone could do. He probably
figured it out that if he carried a watch he would be obliged to spend a
certain amount of time each day winding it.
"And on the same principle he refused to worry as to whether he left his
umbrella behind or not, by simply not carrying one. If he couldn't get a
cab--a rare occurrence, doubtless, considering the beaten track of his
travel--he preferred to walk in the rain."
Some time before his death Frohman said to a distinguished dramatist who
is one of his closest friends:
"Whenever I make a rule I never violate it."
A visitor to his place at White Plains came away after spending a night
there, and declared that the "real Charles Frohman had three
dissipations--he smokes all day, he reads plays all night, and--" He
stopped.
"What is it?" was the breathless query.
"He plays croquet."
* * *
Frohman had a rare gift for publicity. More than once he turned what
seemed to be a complete failure into success. An experience with "Jane"
will reveal this side of his versatility.
The bright little comedy hung fire for a while. One reason was that
newspaper criticism in New York had been rather unfavorable. Conspicuous
among the unfriendly notices was one in the _Herald_ which was headed,
"Jane Won't Go."
Frohman immediately capitalized this line. He had thousands of dodgers
stuck up all over New York. They contained three sentences, which read:
"_Jane won't go._"
_Of course not._
_She's come to stay._
From that time on the piece grew in popularity and receipts and became a
success.
* * *
In summing up the qualities that made Frohman great, one finds, in the
last analysis, that he had two in common with J. P. Morgan and the other
dynamic leaders of men. One was an incisive, almost uncanny, ability to
probe into the hearts of men, strip away the superficial, and find the
real substance.
His experience with Clyde Fitch emphasized this to a remarkable degree.
Personally no two men could have been more opposite. One was the product
of democracy, buoyant and self-made, while the other represented an
intellectual, almost effeminate, aristocracy. Yet nearly from the start
Frohman perceived the bigness of vision and the profound understanding
that lurked behind Fitch's almost superficial exterior.
In common, too, with Morgan, Roosevelt, and others of the same type,
Frohman had an extraordinary quality of unconscious hypnotism. Men who
came to him in anger went away in satisfied peace. They succumbed to
what was an overwhelming and compelling personality.
Public-domain text, read in full here on John Shaqi.
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