Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
Howard's name was one to conjure with. He had produced "Young Mrs.
Winthrop," "The Banker's Daughter," "Saratoga," and other great
successes. Charles Frohman, yielding, as usual, to the lure of big
names, now put on Howard's play, "Baron Rudolph," for which George
Knight had paid the author three thousand dollars to rewrite. Knight
gave Frohman a free hand in the matter of casting the production, and it
was put on at the Fourteenth Street Theater in an elaborate fashion. The
company included various people who later on were to become widely
known. Among them were George Knight and his wife, George Fawcett,
Charles Bowser, and a very prepossessing young man named Henry Woodruff.
"Baron Rudolph" proved to be a failure, and it broke Knight's heart, for
shortly afterward he was committed to an insane asylum from which he
never emerged alive. It was found that while the play was well written
there was no sympathy for a ragged tramp.
Whether he thought it would change his luck or not, Charles now turned
to a different sort of enterprise. He had read in the newspapers about
the astonishing mind-reading feats in England of Washington Irving
Bishop. Always on the lookout for something novel, he started a
correspondence with Bishop which ended in a contract by which he agreed
to present Bishop in the United States in 1887.
Bishop came over and Frohman sponsored his first appearance in New York
on February 27, 1887, at Wallack's Theater. With his genius for
publicity, Frohman got an extraordinary amount of advertising out of
this engagement. Among other things he got Bishop to drive around New
York blindfolded. He invited well-known men to come and witness his
marvelous gift in private. All of which attracted a great deal of
attention, but very little money to the box-office. Frohman and Bishop
differed about the conduct of the tour that was to follow, and M. B.
Leavitt assumed the management.
While at 1215 Broadway Charles Frohman established another of his many
innovations by getting out what was probably the first stylographic
press sheet. This sheet, which contained news of the various attractions
that Frohman booked, was sent to the leading newspapers throughout the
country and was the forerunner of the avalanche of press matter that
to-day is hurled at dramatic editors everywhere.
* * *
The booking business had now grown so extensively that the office force
was increased. First came Julius Cahn, who assisted Randall with the
booking. Al Hayman took a desk in Frohman's office, which, because of
Hayman's extensive California enterprises, had a virtual monopoly on all
Western booking.
Now developed a curious episode. Charles, with his devotion to big
names, used the words "Daly's Theater Building" on his letter-heads.
This so infuriated Daly that he sent a peremptory message to the
landlord insisting that Frohman vacate the building. Frohman and Randall
thereupon moved their offices up the block to 1267 Broadway.
Public-domain text, read in full here on John Shaqi.
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