Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
The capture of John Drew by Charles Frohman was more than a mere
business stroke. Frohman never forgot that the great Daly had succeeded
in ousting him from his first booking-offices in the Daly Theater
Building. He found not a little humor in pre-empting the services of the
Daly leading man as a sort of reciprocal stroke.
When Drew told Daly that he had signed a contract with Frohman the then
dictator of the American stage could scarcely find words to express his
astonishment. He assured Drew that he was making the mistake of his
life, because he regarded Frohman as an unlicensed interloper. Yet this
"interloper," from the moment of the Drew contract, began a new career
of brilliant and artistic development.
Frohman's starring arrangement with Drew created a sensation, both among
the public and in the profession. It broke up "The Big Four," for Drew
left a gap at Daly's that could not be filled.
There was also a widespread feeling that while Drew had succeeded in a
congenial environment, and with an actress (Miss Rehan) who was
admirably suited to him, he might not duplicate this success amid new
scenes. Hence arose much speculation about his leading woman. A dozen
names were bruited about.
Charles Frohman remained silent. He was keenly sensitive to the
sensation he was creating, and was biding his time to launch another. It
came when he announced Maude Adams as John Drew's leading woman. He had
watched her development with eager and interested eye. She had made good
wherever he had placed her. Now he gave her what was up to this time her
biggest chance. The moment her name became bracketed with Drew's there
was a feeling of satisfaction over the choice. How wise Charles Frohman
was in the whole Drew venture was about to be abundantly proved.
* * *
Charles Frohman not only made John Drew a star, but the nucleus of a
whole system. It was a time of rebirth for the whole American stage.
Nearly all the old stars were gone or were passing from view. Forrest,
McCullough, Cushman, Janauschek were gone; Modjeska's power was waning;
Clara Morris was soon to leave the stage world; Lawrence Barrett and
W.J. Florence were dead; Edwin Booth had retired.
Frohman realized that with the passing of these stars there also passed
the system that had created them. He knew that the public--the new
generation--wanted younger people, popular names--somebody to talk
about. He realized further that the public adored personality and that
the strongest prop that a play could get was a fascinating and magnetic
human being, whether male or female. The old stars had made
themselves--risen from the ranks after years of service. Frohman saw the
opportunity to accelerate this advance by providing swift and
spectacular recognition. The new stars that were now to blossom into
life under him owed their being to the initiative and the vision of some
one else. Thus he became the first of the star-makers.
Public-domain text, read in full here on John Shaqi.
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