Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
Through the playing of the Empire Company Frohman introduced Oscar Wilde
to America, and with the stock-company opportunities he developed such
playwrights as Henry Arthur Jones, Haddon Chambers, Sydney Grundy,
Louis N. Parker, Madeline Lucette Ryley, Henry Guy Carleton, Clyde
Fitch, Jerome K. Jerome, and Arthur Wing Pinero.
Having firmly established the Empire Theater, Charles now turned to a
myriad of enterprises. He acquired the lease of the Standard Theater
(afterward the Manhattan) and began there a series of productions that
was to have significant effect on his fortunes.
In May, 1893, he produced a comedy called "Fanny," by George R. Sims, of
London, in which W. J. Ferguson, Frank Burbeck, and Johnston Bennett
appeared. It was a very dismal failure, but it produced one of the
famous Frohman epigrams. Sims sent Frohman the following telegram a few
days after the opening:
_How is Fanny going?_
Whereupon Frohman sent this laconic reply:
_Gone._
Now came another historic episode in Frohman's career. He was making his
annual visit to London. The lure and love of the great city was in him
and it grew with each succeeding pilgrimage. He had learned to select
successful English plays, as the case of "Jane" had proved. Now he was
to go further and capture one of his rarest prizes.
Just about this time Brandon Thomas's farce, "Charley's Aunt," had been
played at the Globe Theater as a Christmas attraction and was staggering
along in great uncertainty. W. S. Penley, who owned the rights, played
the leading part.
Suddenly it became a success, and the "managerial Yankee birds," as they
called the American theatrical magnates, began to roost in London. All
had their claws set for "Charley's Aunt."
Frohman had established an office in London at 4 Henrietta Street, in
the vicinity of Covent Garden. His friendship with W. Lestocq, the
author of "Jane," developed. Lestocq, who was the son of a publisher,
and had graduated from a clever amateur actor into a professional,
conceived a great liking for Frohman. While all the American managers
were angling for "Charley's Aunt," he went to Penley, who was his
friend, and said:
"Frohman has done so well with 'Jane' in America, he is the man to do
'Charley's Aunt.'"
Penley agreed to hold up all his negotiations for the play until Frohman
arrived. A conference was held, and, through the instrumentality of
Lestocq, Frohman secured the American rights to "Charley's Aunt."
At the end of this meeting Lestocq said in jest, "What do I get out of
this?"
"I'll show you," said Frohman. "You shall represent me in London
hereafter."
Out of this conference came one of the longest and most loyal
associations in Charles's career, because from that hour until the day
of his death Lestocq represented Charles Frohman in England with a
fidelity of purpose and a devotion of interest that were characteristic
of the men who knew and worked with Charles Frohman.
[Illustration: THE DOVER STUDIOS. LONDON
Public-domain text, read in full here on John Shaqi.
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