"It was to meet the objection that you have just raised that a week
after the wreck the Hamilton Watch Company of Lancaster was organized.
It aimed to manufacture a good, close-running watch at a moderate price,
and it fulfilled its promise. The proposition was a sound business one,
too, for all over the country men were employed to whom correctness of
time was of vital importance--switch-tenders, motormen, engineers,
conductors, not to enumerate the thousands of other working people to
whom being prompt at ferries, trains, cars, and their job was
imperative. So, you see, the age provided a distinct market for a
high-class article of this sort and the Hamilton Company was intelligent
enough to realize and seize it. Good business is seeing your chance,
grabbing it, and then holding onto it."
The lad smiled.
"Of course there are times," continued McPhearson, "when it is possible
to create a market out of whole cloth. If, for instance, you can think
of something that would be useful to the public, something they
themselves have never happened to think of before, you can bring it to
their attention by clever advertising and make them want it. That is the
method the Waterbury Watch Company followed in launching their goods
back in 1880. For a long time two Massachusetts men had been wondering
whether an exceedingly cheap watch that would be within the reach of
even quite poor people could not be made. Such a commodity, they argued,
could not fail to have an extensive sale. The problem was who could they
find to construct this sort of timepiece? Then on a fine day Mr. Locke,
one of the men, saw in the window of a Worcester jeweler a miniature
steam engine that had previously been exhibited at the Philadelphia
Centennial. Immediately the thought came into his mind that a workman
who could construct such a perfect toy must be both ingenious and
inventive, and he went into the shop and offered Mr. Buck, the maker of
the wee engine, a hundred dollars to produce for him a cheap watch of
the type he had in mind."
"Was Mr. Buck ready to try the stunt?"
"Yes, he agreed to see what he could do," was the reply. "So he got to
work and after a little while had a model ready. But, alas, it did not
prove to be much of a watch, and the poor man, having toiled and worried
about it day and night, finally went to bed sick. But of course that
wouldn't do. He had had the money and therefore was bound either to pay
it back--a thing he was in too straitened circumstances to do--or he
must stick at the problem until he solved it. Both he and his wife were
honest people who understood this. Accordingly Mrs. Buck begged that her
husband be given a little more time. He had, declared she, a better plan
in his head which he would try out as soon as he was able."
"What did Mr. Locke say to that?"
Public-domain text, read in full here on John Shaqi.
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