Howes and Cushing, the American equestrian managers, chartered a vessel,
and landed at Liverpool with the largest company and stud that had ever
visited these shores. They obtained the best position in Liverpool for
the erection of their tent: and this, only after Mr Hengler had been
open in Dale Street about one month. They inundated the town with their
large pictorial posters, paid fabulous sums for fronts and sides of
houses on which to have them affixed. Liverpool really went Howes and
Cushing mad. The American colours were flying from every house in which
any of the company lodged. Columns of advertisements were in all the
Liverpool newspapers; and the day upon which they advertised to parade
the town every house in the line of procession was closed. The streets
were crowded; all Liverpool seemed to have congregated on the line of
route. Special trains came from the surrounding districts.
The procession was certainly a noble one. A huge car, in which the band
was seated, was drawn by forty horses, driven in hand. The whole of the
company, a very extensive one, was placed in the other cars, which were
elaborately carved and gilt. The pageant terminated with a procession of
Indians, and a huge musical instrument which was played by steam power.
And what was the result? The morning after their first performance the
papers were unanimous in saying Mr Hengler’s entertainment was far
superior. One of them stated that ‘the greatest circus in America has
met more than its match in Liverpool.’ They remained but two weeks; the
business falling off very considerably, while Mr Hengler’s increased
nightly.
After a few very successful seasons in Liverpool Mr Hengler discontinued
the tenting business in the summer months,—never to him a very congenial
occupation, and erected large buildings in several important towns,
notably, Edinburgh, Glasgow, Dublin, and Hull. Those in Glasgow and Hull
are still in existence; and, when not occupied by the proprietor, are
let for concerts, and entertainments of a similar character.
In 1865 Mr Hengler was offered an engagement at Cremorne Gardens, where
there was a very fine building, originally erected for equestrian
purposes, but used latterly for exhibiting a Stereorama, which proved a
great failure, although the paintings were by those eminent artists,
Grieve and Telbin. For several years Mr Hengler had been desirous of
performing before a London audience, and thought this a good opportunity
of feeling the pulse of the metropolitan public. He therefore came to
terms with the then proprietor, Mr E. T. Smith; but, even in those days,
Cremorne was in its decadence, and the engagement was neither pleasant
to Mr Hengler nor his company. With the exception of one or two
miserable attempts, circus performers bade a final adieu to a place
which has lately gained such unenviable notoriety. After leaving
Cremorne Mr Hengler went to Hull, where he had a most successful season.
Public-domain text, read in full here on John Shaqi.
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