The power of the advertiser to make the newspaper servile and right in its opinions is not confined to the local department store or the special industry operating through a district press. Nor is it confined to the negative punishment of withdrawing advertising of commodities like hosiery, chewing gum, and banking service from papers that offend their masters. There is another method of exerting this power, and that is to buy advertising space in which to set forth ideas calculated to influence public opinion. Here is a full page from a New York paper containing a cartoon and text, the main idea of which is that Labour and Capital should pull together. It is signed by “‘America First’ Publicity Association” and is Bulletin No. 115 in a series--“be sure to read them all.” This full-page bulletin, of which there have already been more than a hundred, appeared in many newspapers--I do not know how many; and a full page costs a good deal of money. What is the object of this patriotic association? The prevailing theme of the bulletins which I have seen is “Labour be good! Fight Bolshevism! Beware the Agitator!” Who is going to be influenced by these bulletins? Not the workingman. He knows what he wants, and if he is the dupe of agitators and false theories, these sermons can never rescue him. Not the capitalist. He knows what he wants, and gets it. Perhaps the little middle-class fellow may swallow such buncombe on his daily journey between his office and his home in the suburbs. But he is already an intellectually depraved servant of the employing classes, and it is not worth hundreds of thousands of dollars to complete and confirm his corruption. The primary object of the advertisement is to keep the newspaper “good,” to encourage its editorial departments, through the advertising department, not to fall below 99 and 44/100% pure Americanism or admit ideas inimical to the general interests of chambers of commerce, manufacturers’ associations, and other custodians of the commonweal. I suspect that some clever advertising man has stung the gentlemen who supply the money for this campaign of education, but what is a few million to them? The man who can best afford to laugh is the business manager of the newspaper when he looks at the check and meditates on the easy money of some of his advertising clients and the easy credulity of some of his reading clients.