Elbert Irving Baldwin, the founder and head of the firm, was born in New Haven, Connecticut, May 13, 1829. He received excellent early educational advantages, in preparation for a literary life, but as his health was not equal to this, he turned his attention to mercantile pursuits, when about eighteen years of age, by engaging as clerk in the dry goods house of Sandford & Allen, in his native town. With the firm he remained several years, and then engaged for about two years with a dry goods firm in New York city. In October, 1853, Mr. Baldwin came to Cleveland, and on the completion of Northrup & Spangler's Block, commenced the retail branch of the dry goods business, his father, S. I. Baldwin, being a partner in the business for the first three years. Mr. Baldwin opened out with a stock of goods costing sixteen thousand dollars, and at the close of the first year had made sales to the amount of forty-three thousand dollars. This was an encouraging result for those times, and he correctly judged that it was but the foundation of a large and lucrative business. Each succeeding year, without any exception, has brought an increase of business, till the annual sales of the firm are in the vicinity of a million dollars, which, in a retail business, in a city of Cleveland's size, is very large; and fairly entitles him to be regarded as the most successful dry goods merchant Cleveland has ever had. Having from the first conducted business in a strictly honorable manner, selling only good articles at reasonable profits, and allowing no misrepresentations, the result is, that many of the customers of the house are of fifteen years' continuance. This, in conjunction with the natural growth of the trade growing out of an increase in the population, now gives his house the appearance of a central dry goods market. Besides endeavoring to deal faithfully with customers, he inaugurated the one price and cash system of trade, so as to be faithful to himself and his creditors, and the result of all is--immense success.