Cocoa and Chocolate: Their History from Plantation to ConsumerKnapp, Arthur William
History
Cocoa and Chocolate: Their History from Plantation to Consumer
Knapp, Arthur William
Chocolate; Cocoa
prodigious figure, that New York may yet oust London and become the
central dominating market of the world.
[Illustration: SURF BOATS BY THE SIDE OF THE OCEAN LINER, ACCRA.]
_Difficulties of Buying._
Every country produces a different kind of cacao, and the cacao from any
two plantations in the same country often shows wide variation. It may
be said that there are as many kinds of cacao as there are of apples,
cacao showing as marked differences as exhibited by crabs and Blenheims,
not to mention James Grieves, Russets, Worcester Pearmains, Newton
Wonders, Lord Derbys, Belle de Boskoops, and so forth. Further, whilst
the bulk of the cacao is good and sound, a little of the cacao grown in
any district is liable to have suffered from drought or from attacks by
moulds or insect pests. It will be realised from these fragmentary
remarks that the buyer must exercise perpetual vigilance.
[Illustration: BAGGING CACAO BEANS FOR SHIPMENT, TRINIDAD.]
[Illustration: TRANSFERRING BAGS OF CACAO BEANS TO LIGHTERS, TRINIDAD.]
_Cacao Sales._
Before the Cocoa Prices Orders were published (March, 1918) the manner
of conducting the sale of cacao in London was as follows. Brokers' lists
giving the kinds of cacao for sale, and the number of bags of each, were
sent, together with samples, to the buyers some days beforehand, so that
they were able to decide what they wished to purchase and the price they
were willing to pay. The sales always took place at 11 o'clock on
Tuesdays in the Commercial Sale Room in Mincing Lane, that narrow street
off Fenchurch Street, where the air is so highly charged with expert
knowledge of the world's produce, that it would illuminate the prosaic
surroundings with brilliant flashes if it could become visible. On the
morning of the sale samples of the cacaos are on exhibit at the
principal brokers. The man in the street brought into the broker's
office would ask what these strange beans might be. "A new kind of
almond?" he might ask. And then, on being told they were cacao, he would
see nothing to choose between all the various lots and wonder why so
much fuss was made over discriminating amongst the similar and
distinguishing the identical. He might even marvel a little at the
expert knowledge of the buyers; yet, frankly, the pertinent facts
concerning quality, known by the buyer, are fewer and no more difficult
to learn than the thousand and one facts a lad must have at his finger
ends to pass the London Matriculation; they are valued because they are
inaccessible to the multitude; only a few people have the opportunity of
learning them, and their use may make or mar fortunes. The judgment of
quality is, however, only one side of the art of buying. We have to add
to these a knowledge of the conditions prevailing in the various markets
of the world, a knowledge of stocks and probable supplies, and given
this knowledge, an ability to estimate their effect, together with other
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account