One day a visitor fell from the top of the cliff. His mangled body was picked up from the rocks below. The story went the rounds, and business began falling off. The merchants got together and agreed that they must do something. They decided to organize a campaign and raise money to build a hospital and provide an ambulance to take care of casualties. They did so, and with due advertising, business again picked up. One day someone suggested that a better thing would be a railing along the top of the cliff to keep people from falling. The railing was built, and there were no more accidents. But the people of the town shook their heads doubtfully and said that it seemed a great pity, after having gone to so much expense for a hospital and an ambulance and having advertised them so widely, to have no further use for them. =Greatest Factors Are Not Bank Balances and Buildings= What is of importance about a city? The most important thing is not its views, its parks and drives, its public buildings, nor its commercial leadership, but its people. And what makes a city? The greatest factor is not its bank clearings, its shipments of live stock, its factories, its stores, nor the extent of its public improvements, but the care it takes of and the safeguards with which it surrounds its people. A city is not made of streets, but of those who walk on them; not of stores, but of those who trade in them; not of machinery, but of those who drive it; not of houses, but of those who live in them. A city is its people. It is exactly as good or bad, as strong or weak, as desirable or undesirable, as enduring or temporary, as are they. With them it will go forward or backward, be an object of admiration or contempt, stand or fall, live or die. The most important question before a city is not what its population can be made by 1930, nor what advantages it can obtain from the next session of the state legislature, nor how much money the merchants can take in by organizing a bargain day or giving a street fair. The most important question is how well founded are the homes, how normal is the type of life, how idealistic are the labors of the people, and how safe are the children and youth wherever they may go about the town? How many are being helped? How few are being exploited? When John Smith of Chicago or Abe Hopkins of Punkin Center considers moving to a town to reside, to accept a position, to go into business, or to put the children in school, the uppermost question in his mind is how good a place is it in which to maintain a home? How safe a place is it in which to rear children? In school, on the street, in their social contacts, will their best interests always be conserved?