The lady departed in sorrow, but in faith; obeyed her doctor's instructions to the letter, and established herself not a hundred miles from the good city of Newcastle. Once established there, her first care was to seek the local chemist and to place her doctor's letter in his hands. A smart young assistant was presiding at the counter; he read the doctor's letter, and promptly made up a bottle which he labelled "_Edax Rerum_. To be taken twice a day before meals," and for which he demanded 7s. 6d. The lady rejoicingly paid, and requested that a similar bottle might be sent to her every week till further notice. She continued to use and to pay for this specific for a year and a half, and then, finding her neuralgia considerably abated, she came up to London for a week's amusement. Full of gratitude, she called on her former doctor, and said that, though she had felt a little hurt at the abrupt manner in which he had dismissed so old a patient, still she could not forbear to tell him that his last prescription had done her far more good than any of its predecessors, and that, indeed, she now regarded herself as practically cured. Explanations followed; inquiries were set on foot; the chemist's assistant sailed for South Africa; and "_Edax Rerum_" is now largely in demand among the unlettered heroes who bear the banner of the Chartered Company. That combination of pietism with money-making, which critics of our national character tell us is so peculiarly British, was well illustrated in the _Christian Million_ of September 22, 1898:-- "BETHESDA, Hest Bank. Beautiful country home, near the sea. Christian fellowship, 3s. per day. Sickly persons desiring to trust the Lord will be considered financially. Apply Miss----. Stamped Envelope." When poetry is forced into the service of advertisements, the result is peculiarly gratifying. This is an appeal for funds to repair the church in which Nelson's father officiated:-- "The man who first taught Englishmen their duty, And fenced with wooden walls his native isle, Now asks ONE SHILLING to preserve in beauty The Church that brooded o'er his infant smile."[29] An electioneering address is, in its essence, an advertisement; and in this peculiar branch of literature it would be difficult to excel the following manifesto recently issued by a clergyman when candidate for a benefice to which the appointment is by popular election:--