Common Cause: A Novel of the War in AmericaAdams, Samuel Hopkins
General
Common Cause: A Novel of the War in America
Adams, Samuel Hopkins
World War, 1914-1918 -- United States -- Fiction
“Self-defense, I guess. The Governor is sharpening up his Corporation
Control Bill.”
“We’ll be for it. The P.-U. advertising won’t make any difference.
Montrose Clark ought to know that by this time. If he knows anything,”
qualified Jeremy.
“Don’t worry about President Puff. He knows a lot of things he did n’t
know before The Guardian tackled the job of his education. One of ’em
is that the P.-U. is going to need just as much friendship and just as
little enmity as it can get when this bill comes up.”
“And Clark is going to smooth us down with his advertising, eh?”
Andy lifted up his voice in pertinent song:
“There was a young man who said, ‘Why
Can’t I look in my Ear with my Eye?
If I set my mind to it
I’m sure I could do it.
You never can tell till you try.’
“There’s the P.-U. motto,” he added; “and a noble one it is. ‘You never
can tell till you try.’”
“Let ’em try somewhere else than in The Guardian.”
“Not so, Boss,” argued Galpin. “This bill is rough stuff. It’ll pretty
near wipe out the P.-U. They’re entitled to a yell, at least. Even
Verrall admits that. And what Verrall won’t swallow whole, when it comes
from Mart Embree, must be tough swallowing.”
“Verrall wants to make his advertising total as big as possible.”
“Being human--although an advertising manager--he does. Well, he’s got
no kick coming. Look at the clippings of your young friend and disciple,
Mr. Buddy Higman. The Record is nowhere. Respected Sir and Editor, as
your correspondents from the cheese district write; we’re making money
this year. Real, guaranteed money.”
“Enough to take up our note?”
“Why worry? The bank does n’t. Old Warrington purrs like a cat every
time he meets me. You can read in any witch-book that a banker purring
like a cat is a sure sign of prosperity.”
“What’s it in your scheme-hatching mind to do with all this prosperity,
Andy?”
“New press,” returned the general manager, who had been leading up to
this point.
Pro and con they argued it, the owner finally agreeing. “We really
owe it to the advertisers as well as the readers” had been Andy’s best
argument. “Look how they’ve stuck.”
“They’ve had to,” returned Jeremy grimly. “Half of ’em would have got
out at every bump if they had n’t been afraid.”
“Well, we’re solid with ’em now. Look what we did to ’em in April.
Hiked the rates a clean ten per cent all around. And did they peep?”
“They did not. They howled.”
“Force of habit again. They all came through, did n’t they? We’re making
it pay ’em.”
“We’re giving them all the return they’re entitled to,” agreed the
editor. “I wish I were as sure that we’re giving the reading public as
good.”
“Don’t hear many kicks, do you?”
“Lots. If I did n’t I’d _know_ we were rotten.”
Public-domain text, read in full here on John Shaqi.
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