Common Cause: A Novel of the War in AmericaAdams, Samuel Hopkins
General
Common Cause: A Novel of the War in America
Adams, Samuel Hopkins
World War, 1914-1918 -- United States -- Fiction
DEUTSCHTUM moves slowly, because it moves methodically. No general
and open manifestation against The Guardian had followed the Lusitania
editorial. None retaliated for the attack on the “Surrender Bill.” But,
little by little, there became apparent a guerrilla warfare upon the
paper. Manufacturers of certain products widely circulated in the State,
particularly beers and soft drinks, began to withdraw or decrease their
advertising. In every instance it was noteworthy that these concerns
bore German names. Furthermore, small and casual advertisers of Teutonic
cast of name and mind--For Sale, Want Ads, and the general line of
“classified”--switched from The Guardian to the more amenable Record.
Despite all this The Guardian made a clear and pretty profit in the busy
year of 1915. Ups and downs marked the course of its circulation, but
the general tendency was upward. The Retailers’ Association had given
over any hopes of a successful drive against its advertising rates.
Indeed, the best they could look for was that there would not be another
increase. Success, however, had entailed special expenses. A new press
had been installed. The working force was increased. An active and
discontented element in the press-room, led by Milliken, had compelled
an expensive readjustment of the wage scale, and the combative Socialist
was already lining up his men for another raid. Thus Jeremy had found it
expedient to renew from time to time the twenty-thousand-dollar note at
the Drovers’ Bank. No difficulties had been made over the renewals. Nor
was the owner of the paper much concerned with the matter. From the
time that his property-had turned Prosperity Corner into Easy Street,
to adopt Andrew Galpin’s term, Jeremy had been content to leave the
business and financial details to the general manager and Verrall,
reserving himself for editorial problems. Even Verrall, of the
twittering nervous system, was now ready to admit that the paper was
winning and would soon be an established property, if Jeremy would
tactfully refrain from further and gratuitous depredations against
Teutonic sensibilities. Verrall did not appreciate, to the full, the
unforgiving tenacity of Deutschtum.
Public-domain text, read in full here on John Shaqi.
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