(4) The artist in business is the man who educates and draws out, at every point where his business touches them, every day, all day, the men with whom he works. He educates and develops the men who make the things. He educates and develops the men who buy them. Even the people who wish they had bought them, are educated or secreted, by the artist in business. He is a maker of new publics, a world-builder, whichever way he turns. A business man who merely makes for people what they want, and who does not get the prestige with men of making for them things that they did not know they wanted, is a failure and falls behind in his business. All the big men in business work in future tenses. They are prophets, historians, and they are Now-men, men who work by seeing the truth all round the present moment, the present persons, and the present market, and before it and behind it. Millionaires who are making their money in this spirit will understand and believe in plays that are written in this spirit, and the people who work for such employers will like to go to such plays, and the theatre managers, instead of being the bullies and tyrants of the world of art, will be held in the power of the men who see things and who make things--men who in vast sweeps called audiences, night after night, make new men upon the earth. PART TWO IRON MACHINES CHAPTER I STEEPLES AND CHIMNEYS I went to the Durbar the other night in cinema colour and saw the King and Queen through India. I had found my way, with hundreds of others, into the gallery of the Scala Theatre, and out of that big, still rim of watchful darkness where I sat I saw--there must have been thousands of them--crowds of camels running. And crowds of elephants went swinging past. I watched them like a boy, like a boy standing on the edge of a thousand years and looking off at a world. It was stately and strange, and like far music to sit quite still and watch civilizations swinging past.