The man who is just at hand will not do over again what Mr. Rockefeller has done. He will at least have made some advance in imagination over Rockefeller. Mr. Rockefeller became rich by cooeperating with other rich men to exploit the public. The man of the immediate future is going to get rich, as rich as he cares to be, by cooeperating not merely with his competitors--which is as far as Rockefeller got--but by cooeperating with the people. It is a mere matter of social imagination, of seeing what succeeds most permanently, and honourably, of putting what has been called "goodness" and what is going to be called "Business" together. In other words, social imagination is going to make a man gravitate toward mutual interest or cooeperation, which is the new and inevitable level of efficiency and success in business. Success is being transferred from men of millionaire genius to men of social and human genius. The men who are going to compete most successfully in modern competitive business are competing by knowing how to cooeperate better than their competitors do. Employers, employees, consumers, partners, become irresistible by cooeperation; only employers, employees, consumers, and partners who cooeperate better than they do can hope to compete with them. The Trusts have already crowded out many small rivals because, while their cooeperation has been one-sided, they have cooeperated with more people than their rivals could; and the good Trusts, in the same way are going to crowd out the bad Trusts, because the good ones will know how to cooeperate with more people than the bad ones do. They will have the human genius to see how they can cooeperate with the people instead of against them. They are going to invent ways of winning and keeping the confidence of the people, of taking to this end a smaller and more just share of profits. And they are going to gain their leadership through the wisdom and power that goes with their money, and not through the money itself. It is the spiritual power of their money that is going to count; and wealth, instead of being a millionaire disease, is going to become a great social energy in democracy. We are going to let men be rich because they represent us, not because they hold us up, and because the hold-up has gone by, that is: getting all one can, and service--getting what we have earned--has come in. The new kind and new size of politician will win his power by his faith, like U. Ren of Oregon; the new kind and new size of editor is going to hire with brains a millionaire to help him run his paper; and the new kind and new size of author, instead of tagging a publisher, will be paid royalties for supplying him with new ideas and creating for him new publics. Power in modern life is to be light and heat and motion, and not a gift of being heavy and solid. Even Money shall lose its inertia.