"I don't mean Charlie; I mean Bill Martin, who runs the garage. It seems
somebody said that the Martin who is with you is contemplating getting
into the garage business, and Billy Martin thinks that the confusion of
names will take a lot of business away from him."
"Who on earth said a thing like that?" I laughed.
"Oh, you know how these rumors get started. They start from nowhere and
they carry on indefinitely. The best thing, of course, is to ignore
anything like that."
"Funny that the name should be just the same, isn't it? Especially when
we--"
He put a warning finger to his lips and then I remembered my promise not
to mention to any one our coming deal in automobile accessories and
gasoline.
"I told Betty," I said.
"That's all right; Betty has an excellent forgettery."
Just as I was leaving he said, "I understand that your friend Stigler is
contemplating getting out of his five-and-ten-cent business."
I grinned. "Made it too hot for him, have I?"
"I don't know about that," he said; "but I understand that Woolton's
five-and-ten-cent store people are buying the place, and adding it to
their chain. Well, good-by," and he turned abruptly and left me.
When I walked back to the store I felt mighty uncomfortable--Woolton,
the biggest five-and-ten-cent chain in the country, next door to me! I
hadn't minded somehow, while it was Stigler, because he hadn't
sufficient money to carry a big variety of stock as they did. Neither
did he know anything about organization, or marketing methods, as the
Woolton people did.
As I neared my store I happened to notice Stigler and a short, thick-set
man coming out of his five-and-ten-cent store. As they passed me Stigler
said, "Howdy, Black," with an attempt at joviality. Stigler had been
looking much older lately. He wore a worried look.
When I passed his store I noticed two dapper young men busily writing. I
made the guess that they were stock taking.
I told Martin and Larsen about it. Larsen pooh-poohed the idea of being
afraid of the competition. Martin felt differently, however.
I expected the Woolton people would take over the store on the first of
the month, and if so they would advertise big bargains the day before.
They were sure to have crowds of people visiting them the first two or
three days the store was opened, because they always offered as leaders
some tremendous values. I mentioned this to Martin.
"The thing we've got to do, Mr. Black, if I may say so," he said, "is to
see if we can't get the jump on them in some way, and also trim our
windows so as to profit by any one visiting their store."
Jones, who was inclined, like Larsen, to deprecate the idea of fearing
them, said, "I guess we needn't worry about them. We're educating the
people to buy something better than five-and-ten-cent goods. Just keep
up the educating stunt, Boss."
Public-domain text, read in full here on John Shaqi.
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