Larsen suggested having a big sign in the window headed:
"WATCH THIS LIST. ARTICLES SOLD OUT WILL BE POSTED ON IT."
"You see, Boss," he had said, "the folks'll see a number of things put
on the list. They'll figure they'd better not wait else what they want
will be sold."
Fellows chimed in with, "Tell you what to do, Black. Put in just two or
three of some articles, so that by the end of the first day you'll be
able to post up some goods that are sold out."
Jock had a further suggestion, "Ye've got an unusual plan there, laddie;
why don't ye tell the newspapers aboot it. Maybe they'll give ye a
stor-ry in reference to it."
"That's a good idea," I had replied, "I'll try it."
"Don't ye think," he continued, "that it would pay ye tae put a list in
the papers each day o' the goods that are sold, and call it 'Too late to
buy the following at Dawson Black's Automatic Sales--Some one else got
ahead o' ye',' or-r something like that?"
I decided to adopt that plan and that I would call on the newspaper
people to see if I could not get a write-up on the sale from them.
I really was getting anxious for the sale to start so that I could see
how it would come off. I felt that I was taking a big risk, since, if it
failed, I would lose a few hundred dollars. But, even then, I would turn
some dead stock into cash, and I remembered that, at the trade
convention, one fellow had said a dollar in the till was worth two
dollars of unsalable goods on the shelves, "for," said he, "if you turn
that two dollars' worth of goods into a dollar cash and you turn that
dollar over three and a half times in a year, you are going to earn a
profit on three and a half dollars' worth of live stuff instead of the
questionable profit on two dollars' worth of dead stuff!"
I guess we are all gamblers at heart, for every one, even the Mater, had
become interested and excited over my first attempt at a big sale.
I hadn't quite decided whether to send the circulars by mail, or to have
them delivered to every home in town by messenger; but was inclined to
adopt the latter plan.
Fellows suggested, "Why don't you get some pretty girls to go around and
deliver them? They would make a hit!"
"Do you think so?" flashed back Betty. "That's just where you're
mistaken, Mr. Smarty--if you think a woman is going to be tickled to
have a pretty girl come up to the door: send a homely one and it might
work!"
Aren't women queer?
CHAPTER XVIII
THE GREAT SALE
I would like to be able to say that there were big sales on the first
day of the automatic sale. All the goods on those four sales' counters
had been reduced one cent in ten--ten-cent articles to nine cents, and
so on--but, on the first day, we took in only $36.00 from those
counters!
Public-domain text, read in full here on John Shaqi.
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