I found that the invoice cost of all the goods which I had put on in the
sale was $1,364.00. If I could only get that amount in cash out of them,
I would be more than satisfied, for I would have turned into money a lot
of stock which was old, damaged or such slow sellers as not to be worth
keeping. With the money I could buy goods that would sell quickly and
thus increase my rate of turn-over.
But only $36.00 worth sold the first day! And the sale of other goods
had been unusually slow, also. In fact, it was the worst day I had had
since I bought the store.
Not very promising for the beginning of a sale, was it? But Betty, bless
her heart, said, "Wait until Monday or Tuesday and you'll find things
will go along all right. The prices are not yet reduced enough to make
people eager to buy."
Although the goods on the bargain counters had been reduced 20 per
cent., only $47.00 worth went the next day!
Larsen shook his head and said, "It _may_ come out all right." He was a
regular Job's comforter!
That night, I said to Betty, "Perhaps it would be wise to call the sale
off, and put some of the goods back into stock again."
She replied: "Whatever you do, don't call the sale off! If there are any
lines that are really good, you might quietly put some of them back, but
don't call the sale off! It would hurt you too much. By the way," she
added, "I wonder what Stigler's window is covered up for to-day?"
I had noticed that as I came home. He had pulled the shades down in his
window, and, although it was 8:30 when I passed the store, the lights
were still burning inside. I had an uncomfortable feeling that he was
going to do something to me.
I wondered if he was going after me on prices even worse than before! I
did not sleep very well that night. It's easy to say "what's the use of
losing sleep over a thing," but, when a man finds the bottom knocked out
of his business because of competition, plans a big sale and it starts
off as a hopeless fizzle, after an outlay of over a hundred dollars for
advertising, he can't help but worry! The man isn't born that can find
things slipping away as I had and not worry over it!
Betty was a real comfort. She said:--"Don't you see, boy dear, that's
just what you need, a lot of trouble?"
"Huh," I replied, "I'm certainly getting what I need, good and plenty!"
She smiled, and replied, "That's right, keep your sense of humor. One of
my teachers once said that a sense of humor is a safety valve which
prevents us blowing up from the pressure of too much trouble. You're
going to pull through this all right, and you'll be a better and a
bigger man for the experience!"
Public-domain text, read in full here on John Shaqi.
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