Wilkes, who was delivery and messenger boy, and general boy of all work,
then asked if it wouldn't be a good idea to sell toys at Christmas time.
Jones laughed at this; but Larsen said nothing. I, myself, thought the
idea rather ridiculous, although I didn't say so, of course; but a
glance at Mr. Field's face showed me that he didn't think the idea was
foolish.
"Tell you what we'll do," I said. "Let's leave that until next week, for
we want to have some good ideas from Mr. Field while we have him here."
Mr. Field, in his good-natured, friendly manner, started in by inviting
us to interrupt him at any time and ask any questions we wanted, because
he wasn't going to make a speech, but was just going "to talk."
I wish I had put down verbatim what he said; but, as I didn't I will
outline the main points he brought out--and some dandy pointers on
selling he gave us.
He was talking about courteous service to customers.
"Courtesy is something more than mere politeness," he said. "You have
to have the real feeling of wishing to do something for the customer,
and you have to show the customer you want to help him by every word and
action. Such a feeling, don't you know, will make you, when you see a
customer coming, go to him instead of standing still and waiting for him
to come to you."
"That's just what Mr. Barker was telling me last week!" I exclaimed.
Mr. Field then spoke about introducing other lines to the customers
while they were waiting.
"Have you ever noticed," he said, "when you go into a store to buy
something and you are waiting for the parcel to be wrapped, or waiting
for your change, that the salesman will usually make some remark about
the weather, or talk about the ball game, or the election returns?
That's all right and very interesting, perhaps, and it helps to make the
customer like the salesman. But it would make the cash register work
harder--and you know, boys, there's no Society for the Prevention of
Cruelty to Cash Registers--if, instead of talking about the weather, or
something of that kind, the clerk talked about something that might make
the cash register 'ting.' See what I mean, boys? Instead of saying, 'A
nice day, isn't it?' why don't you say 'This is a nice safety razor,' or
'do you use a safety razor?'"
Larsen broke in with:
"You ask him to buy something after he got what he wants? He get mad?
no?"
"Well," said Mr. Field, "he might, if you were to say to him, 'Wouldn't
you like to buy this safety razor?' But, of course, you would merely
pass the safety razor over to him, as you mention it, saying, perhaps:
'This is a new kind of safety razor which works differently from the
ordinary kind--what do you think of it?' You do not ask him to buy it;
but you just try to get him interested in it. The difference between
being interested in an article, and wanting to own it, is one of degree,
and not of kind. See what I mean?
Public-domain text, read in full here on John Shaqi.
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