I do not believe that this is a true statement of what happened in the fruitful 'nineties. _McClure's_ was not, speaking biologically, a new species at all; it was only a mutation in which the recessive traits of the old magazine became dominant while the invaluable type was preserved. To speak more plainly, the literary magazine, as America knew it, had always printed news, matured news, often stale news, but still journalism. Read any number of _Harper's_ in the 'seventies for proof. And, _pari passu_, American journalism was eagerly trying to discover some outlet for its finer products, a medium where good pictures, sober afterthoughts, and the finish that comes from careful writing were possible. _Harper's Weekly_ in Civil War days, and later, was its creation. And now it was happily discovered that the family magazine had a potential popularity far greater than its limited circulation. With its month-long period of incubation, its elastic form, in which story, special article, poetry, picture, humor, could all be harmoniously combined, only a redistribution of emphasis was necessary in order to make broader its appeal. Mr. McClure journalized the family magazine. He introduced financial and economic news in the form of sensational investigations, he bid for stories more lively, more immediate in their interest, more journalistic than we were accustomed to read (Kipling's journalistic stories for example, were first published in America in _McClure's_). He accepted pictures in which certainty of hitting the public eye was substituted for a guarantee of art. And yet, with a month to prepare his number, and only twelve issues a year, he could pay for excellence, and insure it, as no newspaper had ever been able to do. And he was freed from the incubus of "local news" and day-by-day reports. In brief, under his midwifery, the literary magazine gave birth to a super-newspaper. Needless to say, the great increase in the number of American readers and the corresponding decline in the average intelligence and discrimination of the reading public had much to do with the success of the journalistic magazine. Yet it may be stated, with equal truth, that the rapid advance in the average intelligence of the American public as a whole made a market for a super-newspaper in which nothing was hurried and everything well done. The contributions to literature through this new journalism have been at least as great during the period of its existence as from the "quality" magazine, the contributions toward the support of American authors much greater. Like all good journalism, it has included real literature when it could get and "get away with it."