The success of _The Atlantic Monthly_ in finding a sizable and homogeneous public through the country is interesting in just this connection. It has, so it is generally understood, been very much a question of _finding_--of going West after the departing New Englander and his children, and hunting him out with the goods his soul desired. One remembers the Yankee peddlers who in the old days penetrated the frontier with the more material products of New England, pans, almanacs, and soap. But an observer must also note a change in the character of _The Atlantic_ itself, how it has gradually changed from a literary and political review, to a literary and social magazine, with every element of the familiar American type except illustrations and a profusion of fiction; how in the attempt to become more interesting without becoming journalistic it has extended its operations to cover a wider and wider arc of human appeal. It has both lost and gained in the transformation, but it has undoubtedly proved itself adaptable and therefore alive. This is not an argument that the reviews should become magazines and that the old-line magazine should give up specializing in pictures and in fiction. Of course not. It is simply more proof that vigor, adaptability, and a keen sense of existing circumstances are the tonics they also need. The weekly lacks balance, the review, professional skill in the handling of serious subjects, the family magazine, a willingness to follow the best public taste wherever it leads.