This personification, thus 'at once man's creature and his tyrant,' is objectively a name. But as it has been invested with all that has been most sacred, it is inevitable that any name raised against it shall be equally associated with all that has been considered basest. This also must be personified, for the same reason that the good is personified; and as names are chiefly hereditary, it pretty generally happens that the title of some fallen and discredited deity is advanced to receive the new anathema. But what else does he receive? The new ideas; the growing ideals and the fresh enthusiasms are associated with some fantastic shape with anathematised name evoked from the past, and thus a portentous situation is reached. The worshippers of the new image will not accept the bad name and its base associations; they even grow strong enough to claim the name and altars of the existing order, and give battle for the same. Then occurs the demoralisation, literally speaking, of the older theology. The personification reduced to struggle for its existence can no longer lay emphasis upon the moral principles it had embodied, these being equally possessed by their opponents; nay, its partisans manage to associate with their holy Name so much bigotry and cruelty that the innovators are at length willing to resign it. The personal loyalty, which is found to continue after loyalty to principles has ceased, proceeds to degrade the virtues once reverenced when they are found connected with a rival name. 'He casteth out devils through Beelzebub' is a very ancient cry. It was heard again when Tertullian said, 'Satan is God's ape.' St. Augustine recognises the similarity between the observances of Christians and pagans as proving the subtle imitativeness of the Devil; the phenomena referred to are considered elsewhere, but, in the present connection, it may be remarked that this readiness to regard the same sacrament as supremely holy or supremely diabolical as it is celebrated in honour of one name or another, accords closely with the reverence or detestation of things more important than sacraments, as they are, or are not, consecrated by what each theology deems official sanction. When sects talk of 'mere morality' we may recognise in the phrase the last faint war-cry of a god from whom the spiritual ideal has passed away, and whose name even can survive only through alliance with the new claimant of his altars. While the new gods were being called devils the old ones were becoming such.