Dr. Talmage’s sermons have been more widely read and circulated during
the past thirty years than those of any other minister that has lived in
his time. _The Christian Herald and Signs of the Times_, of London, has
sent out from five hundred thousand to nearly a million a week since
1870. Next to _The Christian World_ it is the greatest religious
newspaper property in Great Britain. The price is a penny, and it sells
almost wholly to the lower classes, who depend upon it for their only
reading, both religious and secular. It is printed in muddy black with
cheap, coarse zinc cuts. It now has an American edition, edited
ostensibly by Dr. Talmage, with a circulation equal, if not greater,
than that in Great Britain. This is a reproduction of the English
edition, but on much finer paper and beautifully printed--an essential
feature for a religious household paper in America, no matter how remote
or primitive the fireside it reaches. This American edition prints one
of Dr. Talmage’s sermons every week. It is most skillfully managed and
considered a great property. It is seldom seen in the public reading
rooms or library, or among the upper middle class homes, but drive out
into the country among the farmers and stop at a farmhouse for a drink
of water, and while you wait the first object to attract your attention
is a copy of _The Christian Herald and Signs of the Times_. From the
Atlantic to the Pacific this religious paper has found its way into the
houses of the poor religious classes, and, of course, must do
incalculable good.
Another means of disseminating Dr. Talmage’s sermons for the past two
decades has been the “patent insides” of country newspapers. Over six
thousand different weekly papers by this method send out his weekly
sermon, and while the doctor had a pulpit his sermon appeared in one of
the Monday morning papers in every large city.
“Dr. Talmage’s Sermon in the Great Tabernacle yesterday. By special
telegraph to _The Courier-Journal_,” etc.
Dr. Talmage has the greatest congregation of readers of his sermons of
any man living, and this is his means of advertising. To gather up a
large audience for him in the western country all that is needed is a
railroad junction where cars can be run from all directions, the
erection of a temporary amphitheatre, and the announcement that Dr.
Talmage is to preach, and all the facilities for bringing out crowds
will be tested to their fullest capacity. Under these conditions the
doctor is the greatest one-man attraction in America, and what cares he
for such comment as the following from _The Congregationalist_, the New
England organ of that denomination:
Public-domain text, read in full here on John Shaqi.
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