Editorials from the Hearst NewspapersBrisbane, Arthur
Philosophy
Editorials from the Hearst Newspapers
Brisbane, Arthur
Editorials; Essays
Cigarettes in short order make the face sallow, spoil the shape
of the mouth, make the eyes heavy, fill the hair with permanently
unpleasant nicotine suggestions, develop a mustache--and women
are cured of cigarette smoking by a look in the glass, when they
could not be cured by tearful appeals of the wisest philosophers.
----
Do not, therefore, O men, despise the vanity of women. Praise
and cherish it rather. Be grateful that nature works in a
wonderful way through the power of attraction, making woman do
for good looks' sake that which is most important to her welfare.
If you want to cure your wife or some other female relative of
lacing, don't moralize. Say to her six or seven times:
"Isn't the end of your nose a little red?"
Should she act in any way unwisely, staying up too late, living
foolishly, trying the silly and unwomanly habit of cigarette
smoking, don't criticise the habit.
Criticise her complexion, or the look of her eyes, or her general
lack of youthfulness. She will soon be cured, if you can follow
this advice astutely.
TO EDITORIAL WRITERS--ADOPT RUSKIN'S MAIN IDEA
His pen is rust, his bones are dust (or soon will be), his
soul is with the saints, we trust.
Ruskin is to be buried in Westminster Abbey. It is a fine home
for a dead man, with Chatham and his great son Pitt in one tomb,
and the other great skeletons of a great race mouldering side by
side so neighborly.
The death of a wolf means a meal for the other wolves. The death
of a great man means a meal--mental instead of physical--for
those left behind. Wolves feed their STOMACHS--we feed our
BRAINS--on the dead.
There is many a meal for the hungry brain in Ruskin's remains.
We offer now a light breakfast to that galaxy of American talent
called "editorial writers."
Editorial writing may be defined in general as "the art of saying
in a commonplace and inoffensive way what everybody knew long
ago." There are a great many competent editorial writers, and
the bittern carrying on his trade by the side of some swamp is
about as influential as ten ordinary editorial writers rolled
into one.
Why is it that we are so worthless, O editorial writers? Why
do we produce such feeble results? Why do we talk daily through
our newspapers to ten millions of people and yet have not
influence to elect a dog catcher?
Simply because we want to sound wise, when that is impossible.
Simply because we are foolish enough to think that commonplaces
passed through our commonplace minds acquire some new value. We
start off with a wrong notion. We think that we are going to
lead, that we are going to remedy, that we are going to DO THE
PUBLIC THINKING FOR THE PUBLIC.
Sad nonsense. The best that the best editorial writer can
achieve is to make the reader think for himself. At this point
we ask our fellow editorial men--our superiors, of course--to
adopt Ruskin's idea of a useful writer.
Public-domain text, read in full here on John Shaqi.
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