Great Britain -- Social life and customs -- 18th century
‘We think it proper to remind our Readers and the Public at large that,
in consequence of the heavy additional Duty of Three Half-pence imposed
on every Newspaper, by a late Act of Parliament, which begins to have
effect from and after this day, the Proprietors are placed in the very
unpleasant position of being compelled to raise the price of their
Newspapers to the amount of the said Duty. To the Proprietors of this
Paper it will prove a very considerable diminution of the fair profits
of the Trade; they will not, however, withdraw in the smallest degree
any part of the Expenses which they employ in rendering the TIMES an
Intelligent and Entertaining source of Information: and they trust with
confidence that the Public will bestow on it the same liberal and kind
Patronage which they have shown for many years past; and for which the
Proprietors have to offer sentiments of sincere gratitude. From this
day, the price of every Newspaper will be Sixpence.’
July 19, 1797. ‘Some of the COUNTRY NEWSPAPERS have actually given up
the Trade, rather than stand the risk of the late enormous heavy Duty:
many others have advertised them for Sale: some of those printed in
Town must soon do the like, for the fair profits of Trade have been so
curtailed, that no Paper can stand the loss without having a very large
proportion of Advertisements. We have very little doubt but that, so
far from Mr. Pitt’s calculation of a profit of £114,000 sterling by the
New Tax on Newspapers, the Duty, the same as on WINE, will fall very
short of the original Revenue.’
July 13, 1797. ‘As a proof of the diminution in the general sale of
Newspapers since the last impolitic Tax laid on them, we have to
observe, as one instance, that the number of Newspapers sent through
the General Post Office on Monday the 3rd instant, was 24,700, and on
Monday last, only 16,800, a falling off of nearly _one-third_.’
Once again we find John Walter falling foul of a contemporary--and
indulging in editorial amenities.
July 2, 1798. ‘The _Morning Herald_ has, no doubt, acted from _very
prudent motives_ in declining to state any circumstances respecting
its sale. All that we hope and expect, in future, is--that it will not
attempt to injure this Paper by insinuating that it was in a declining
state; an assertion which it knows to be false, and which will be taken
notice of in a different way if repeated. The _Morning Herald_ is at
liberty to make any other comments it pleases.’
Have the _Daily Telegraph_ and the _Standard_ copied from John Walter,
when they give public notice that their circulation is so-and-so, as
is vouched for by a respectable accountant? It would seem so, for this
notice appeared in the _Times_:
* * * * *
‘We have subjoined an Affidavit sworn yesterday before a Magistrate of
the City, as to the present sale of the TIMES.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account