From this time Greeley was popularly identified with _The Tribune_, and
its share in the public discussion of the time is his history. It soon
became moderately prosperous, and his assured income should have placed
him beyond pecuniary worry. His income was long above $15,000 per year,
frequently as much as $35,000 or more. But he lacked business thrift,
inherited a disposition to endorse for his friends, and was often unable
to distinguish between deserving applicants for aid and adventurers. He
was thus frequently straitened, and, as his necessities pressed, he sold
successive interests in his newspaper. At the outset he owned the whole
of it. When it was already firmly established (in July 1841), he took in
Thomas McElrath as an equal partner, upon the contribution of $2000 to
the common fund. By the 1st of January 1849 he had reduced his interest
to 31-1/2 shares out of 100; by July 2nd, 1860, to 15 shares; in 1868 he
owned only 9; and in 1872, only 6. In 1867 the stock sold for $6500 per
share, and his last sale was for $9600. He bought wild lands, took stock
in mining companies, desiccated egg companies, patent looms,
photo-lithographic companies, gave away profusely, lent to plausible
rascals, and was the ready prey of every new inventor who chanced to
find him with money or with property that he could readily convert into
money.
In September 1841 Greeley merged his weekly papers, _The Log Cabin_ and
_The New Yorker_, into _The Weekly Tribune_, which soon attained as wide
circulation as its predecessors, and was much more profitable. It rose
in a time of great political excitement to a total circulation of a
quarter of a million, and it sometimes had for successive years 140,000
to 150,000. For several years it was rarely much below 100,000. Its
subscribers were found throughout all quarters of the northern half of
the Union from Maine to Oregon, large packages going to remote districts
beyond the Mississippi or Missouri, whose only connexion with the
outside world was through a weekly or semi-weekly mail. The readers of
this weekly paper acquired a personal affection for its editor, and he
was thus for many years the American writer most widely known and most
popular among the rural classes. The circulation of _The Daily Tribune_
was never proportionately great--its advocacy of a protective tariff,
prohibitory liquor legislation and other peculiarities, repelling a
large support which it might otherwise have commanded in New York. It
rose within a short time after its establishment to a circulation of
20,000, reached 50,000 and 60,000 during the Civil War, and thereafter
ranged at from 30,000 to 45,000. After May 1845 a semi-weekly edition
was also printed, which ultimately reached a steady circulation of from
15,000 to 25,000.
Public-domain text, read in full here on John Shaqi.
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