This renowned snuff was first made by John Hardham, of Fleet Street,
whose history is certainly worth reading. He was born in the good city
of Chichester, in the year 1712, and bred up to the occupation of a
working lapidary, or diamond-cutter; but he afterwards found his way
to the metropolis, and sought confidential or domestic employment,
and was in the establishment of Viscount Townshend, some time Lord
Lieutenant of Ireland, who ever entertained for him great regard.
Hardham, early in his career of London life, acquired a fondness for
the stage; and thus early wrote a comedy, called _The Fortune Tellers_,
which, although not intended for representation, nevertheless was
printed. This, probably, led to his subsequent introduction to David
Garrick, with whom he became connected at Drury Lane Theatre, in the
responsible post of his principal, "numberer"--that is, discharging
a duty in the house of counting the audience assembled, as a check
upon the check-takers and receivers of money at the doors. In this
duty he became so expert, that Garrick was heard to say, Hardham, by a
comparative glance round the theatre, could inform his master of the
receipts to a nicety, and he was never found incorrect in his report.
Hardham established himself at the Red Lion, in Fleet Street, now
No. 106, where he flourished, by a course of patient industry, and
intelligent application to the business of tobacconist and snuff-maker.
Although in this new vocation he had fewer opportunities of intimately
identifying himself with the stage, he nevertheless remained as ardent
an admirer of it as ever. This he exemplified by associating around
him in Fleet Street, among whom were many literary personages, the
dramatists and wits of the theatre, and his friend David Garrick
did not here desert him. So much, in fact, did the dramatic element
prevail at the Red Lion in Fleet Street, under his fostering care,
that novices for the stage, almost invariably sought his advice, and,
indeed, his tuition. His little back-parlour, characteristically
enough, was hung around with portraits of eminent performers, to whose
styles of dramatic action and manner he would frequently refer in the
course of his instructions. Such recreations, however, did not for a
moment induce Hardham to relax his best energies in the conduct of the
snuff-business, which was daily enlarging the sphere of its operations,
and also its renown; which latter was much raised by the successful
completion of his experiments in the compounding of the renowned snuff,
"No. 37," which was speedily launched upon the tide of public opinion;
a tide which "led on to fortune."
Public-domain text, read in full here on John Shaqi.
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