All these seventeenth century ballads, or the chief part of them, were printed in “_=black-letter=_,” a type of Gothic character which was specially reserved for law books, bibles, and romances long after its discontinuance as ordinary text. They were generally printed on rather large paper, about 14 inches by 10 inches, and, of course, only on one side of the paper. The name of the tune was frequently given, and on some a few musical notes, professing to be the tune, were appended to the verses. These musical notes, however, were a fraudulent inducement to purchasers, for they were merely set at random. Rude woodcuts, which more or less illustrated the theme of the ballad, generally headed the whole. The most noted collections of this period of ballad are the Roxburghe collection in the British Museum, and the Pepysian at Cambridge. It must be pointed out that a great number of these ballads were scarcely folk-songs—that is, they were not “born of the people”—and only a certain proportion were current among them. There were professional ballad writers who supplied rhymed narratives to order for the ballad seller, not only upon topical events, but re-dishings of earlier romances, and other matter. Whether at the opening of the eighteenth century printed ballads began to be out of favour, or whether the ballads have not been so carefully preserved, is not quite clear, but they are certainly more rare of this period. The chief ballad printer of this date was John Cluer, who was printing ballads in 1720, and shortly after this date was established as a music publisher of repute. He worked in Bow Church Yard, Cheapside, and was succeeded by William Dicey, who had been in partnership with Robert Raikes, at Northampton, in the ballad and chap-book printing business. Robert Raikes removed to Gloucester, where he established the first Gloucester newspaper. He was father to Robert Raikes, the originator of Sunday Schools. An important range of ballad sheets were those which issued from the Aldermary Church Yard press. In 1793 J. Marshall was at this address, printing engraved song sheets with pictorial headings. There was also a J. Marshall at Newcastle-on-Tyne, who published song garlands about 1820. One of the best-known ballad printers at the end of the eighteenth century was John Evans, of 42 Long Lane, Smithfield. He printed broadside ballads, chap-books, and garlands. He and his sons at a later date printed for the Religious Tract Society, producing such quaint religious stories as _The Shepherd of Salisbury Plain_. The Evans family, and successors, were in full vigour as printers as late as 1815.