Elizabethans was lacking in this age, writing by rule soon developed a kind of elegant formalism, which suggests the elaborate social code of the time. Just as a gentleman might not act naturally, but must follow exact rules in doffing his hat, or addressing a lady, or entering a room, or wearing a wig, or offering his snuffbox to a friend, so our writers lost individuality and became formal and artificial. The general tendency of literature was to look at life critically, to emphasize intellect rather than imagination, the form rather than the content of a sentence. Writers strove to repress all emotion and enthusiasm, and to use only precise and elegant methods of expression. This is what is often meant by the "classicism" of the ages of Pope and Johnson. It refers to the critical, intellectual spirit of many writers, to the fine polish of their heroic couplets or the elegance of their prose, and not to any resemblance which their work bears to true classic literature. In a word, the classic movement had become pseudo-classic, i.e. a false or sham classicism; and the latter term is now often used to designate a considerable part of eighteenth-century literature.[186] To avoid this critical difficulty we have adopted the term Augustan Age, a name chosen by the writers themselves, who saw in Pope, Addison, Swift, Johnson, and Burke the modern parallels to Horace, Virgil, Cicero, and all that brilliant company who made Roman literature famous in the days of Augustus. ALEXANDER POPE (1688-1744)