This is the spirit of our movement in England, and this is the spirit in which we would wish you to work, making eternal by your art all that is noble in your men and women, stately in your lakes and mountains, beautiful in your own flowers and natural life. We want to see that you have nothing in your houses that has not been a joy to the man who made it, and is not a joy to those that use it. We want to see you create an art made by the hands of the people to please the hearts of the people too. Do you like this spirit or not? Do you think it simple and strong, noble in its aim, and beautiful in its result? I know you do. Folly and slander have their own way for a little time, but for a little time only. You now know what we mean: you will be able to estimate what is said of us—its value and its motive. There should be a law that no ordinary newspaper should be allowed to write about art. The harm they do by their foolish and random writing it would be impossible to overestimate—not to the artist but to the public, blinding them to all, but harming the artist not at all. Without them we would judge a man simply by his work; but at present the newspapers are trying hard to induce the public to judge a sculptor, for instance, never by his statues but by the way he treats his wife; a painter by the amount of his income and a poet by the colour of his neck-tie. I said there should be a law, but there is really no necessity for a new law: nothing could be easier than to bring the ordinary critic under the head of the criminal classes. But let us leave such an inartistic subject and return to beautiful and comely things, remembering that the art which would represent the spirit of modern newspapers would be exactly the art which you and I want to avoid—grotesque art, malice mocking you from every gateway, slander sneering at you from every corner. Perhaps you may be surprised at my talking of labour and the workman. You have heard of me, I fear, through the medium of your somewhat imaginative newspapers as, if not a ‘Japanese young man,’ at least a young man to whom the rush and clamour and reality of the modern world were distasteful, and whose greatest difficulty in life was the difficulty of living up to the level of his blue china—a paradox from which England has not yet recovered. Well, let me tell you how it first came to me at all to create an artistic movement in England, a movement to show the rich what beautiful things they might enjoy and the poor what beautiful things they might create.