Essentials of Economic Theory: As Applied to Modern Problems of Industry and Public PolicyClark, John Bates
General
Essentials of Economic Theory: As Applied to Modern Problems of Industry and Public Policy
Clark, John Bates
Economics
_Why the Public depends on Competition for Securing its Share of
Benefit from Improvements._--Another question is whether the two
systems, that of competition, on the one hand, and monopoly, on the
other, confer equal benefits on the public by virtue of the
improvements they make. Competition does this with the greatest
rapidity. As we have seen, it transforms the net profits due to
economies into increments of gain for capitalists and laborers
throughout all society. The wages of to-day are chiefly the
transformed profits of yesterday and of an indefinite series of
earlier yesterdays. The man who is now making the profits is
increasing his output, supplanting less efficient rivals, and giving
consumers the benefit of his newly attained efficiency in the shape of
lower prices of goods. In practice rivals take turns in leading the
procession; now one has the most economical method, now another, and
again another; and the great residual claimant, the public, very
shortly gathers all gains into its capacious pouch and keeps them
forever.
Would a secure monopoly do something like this? Far from it. It would
be governed at every step by the rule of maximum net profits for
itself. Its output would not be carried beyond the point at which the
fall in price begins really to be costly. The lowering of the price
enlarges the market for the monopoly's product and up to a certain
point increases its net gains. Beyond that point it lessens them.
[Illustration]
Now, even the interest of the monopoly itself would lead it to give
the public some benefit from every economy that it makes. This is
because the amount of output that will yield a maximum of profit at a
certain cost of production is not the same that will yield the maximum
of net profit when the cost is lower. Every fall in cost makes it for
the interest of the monopoly to enlarge its output somewhat, but by no
means as much as competing producers would enlarge theirs. It will
always hold the price well above the level of cost. In the
accompanying figure distance along the line _AK_ represents the amount
of goods produced, while vertical distance above the line measures
costs of production, as well as selling prices, and the descending
curve _FJ_ represents the fall of prices which takes place as the
output of the goods is increased. Now, when the cost of production
stands at the level of the line _CI_, the amount of output that will
yield the largest amount of net profit is the amount represented by
the length of the line _AM_. That amount of product can be sold at the
price represented by the line _MG_. The gross return from the sale
will be expressed by the area of the rectangle _AEGM_, and the area
_CEGN_, which falls above the line of cost, _CI_, is net profits. They
are larger than they would be if the line _MG_ were moved either to
the right or to the left, _i.e._, if the amount of production were
made either larger or smaller. Now, if the cost of production falls to
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