Verse 24 grounds this great requirement on the broad principle that to make self the main object of life is the sure way to ruin oneself, and that to slay self is the road to true life. Note that it is he who '_would_ save' his life that loses it, because the desire is itself fatal, whether carried out or not; while it is he who _does_ 'lose' his life for Christ that preserves it, because even if the extreme evil has been suffered, the possession of our true lives is not imperilled thereby. No doubt the words refer primarily to literal death, and threaten the cowards who sacrifice their convictions for the sake of keeping a whole skin with the failure of their efforts, while they promise the martyr dying in the arena or at the stake a crown of life. But they go far beyond that. They carry the great truth that to hug self and to make its preservation our first aim is ruinous, and the corresponding one, that to slay self for Christ's sake is to receive a better self. Self-preservation is suicide; self-immolation is not only self-preservation, but self-glorification with glory caught from Jesus. Give yourselves to Him, and He gives you back to yourselves, ennobled and transfigured. Verse 25 urges obedience to the precept, by an appeal to reasonable self-regard and common-sense. The abnegation enjoined does not require that we should be indifferent to our own well-being. It is right to consider what will 'profit,' and to act accordingly. The commercial view of life, if rightly taken, with regard to all a man's nature through all the duration of it, will coincide accurately with the most exalted. It 'pays' to follow Christ. Christian morality has not the hypersensitive fear of appealing to self-interest which superfine moralists profess nowadays. And the question in verse 25 admits of only one answer, for what good is the whole world to a dead man? If our accounts are rightly kept, a world gained shows poorly on the one side, against the entry on the other of a soul lost. Verse 26 tells in what that losing oneself consists, and enforces the original exhortation by the declaration of a future appearance of the Son of man. He of whom Christ is then ashamed loses his own soul. To live without His smile is to die, to be disowned by Him is to be a wreck. To be ashamed of Jesus is equivalent to that base self-preservation which has been denounced as fatal. If a man disavows all connection with Him, He will disavow all connection with the disavower. A man separated from Jesus is dead while he lives, and hereafter will live a living death, and possess neither the world for which he sacrificed his own soul nor the soul for which he sacrificed it.